Business across the globe Essay Example | Topics and Well Written Essays - 250 words

Business over the globe - Essay Example In this way, ads through bunch media have become basic components for making mindfulness about the items. In the current occasions, the organizations are utilizing creative way to deal with publicize their merchandize as it furnishes them with more noteworthy influence to arrive at bigger client fragment. While sponsorship of occasions have gotten gigantically appealing, other media channels, particularly whimsical method of exposure like utilization of open vehicle, road plays and so forth are being utilized all the time by the organizations. The commendable case of British Airways is an a valid example which has utilized underground cylinders and nearby trains. The delicate music that plays in the trains and underground cylinders is supported by the British Airways. In America, the train tickets and transport tickets are utilized by various organizations as notice stage. These sorts of new channels are savvy as well as ready to make mindfulness about the organization and its items across tremendous database of imminent clients. The wide extent of elective media has in this way, gigantic potential to enter and make a believable and long haul showcase position for the products and ventures of the organizations.

Essay on Teens - Popular Musics Impact on Youth -- Exploratory Essays

Well known Music's Impact on Youth Well known music and its craftsmen enormously affect our way of life's childhood from age to age. In practically any age inside the previous fifty years, the conduct and convictions of most of pre-teenagers and adolescents can be firmly connected with those of the mainstream music craftsman's of that time. Which music was the well known music changed radically a few times between the 1950s and the present, alongside the mentalities of that age's young grown-ups. With each change in well known music came likewise an enduring change in the conduct of ages to follow. Now and again, the change was obvious - the band or craftsman was making or encompassed by contention - in different cases, the change was not clear until thereafter, a learning experience maybe. During the 1950s, Bill Haley and the Comets originally utilized rock to portray a melodic structure. They additionally discharged two motion pictures, Blackboard Jungle, and Rock Around the Clock, which included their music and were pointed explicitly at youthful crowds. Writing board Jungle recounted to an account of high school estrangement and furthermore made a star of Haley as a result of the staggering number of negative reactions it got. Additionally, since grown-ups of that time thought the music was outright terrible, the youngsters were much increasingly attracted to its sound (Brown, 50, 53). Elvis Aaron Presley is known as the Lord today, however in the mid-fifties, he was known as Elvis the Pelvis in view of his pelvic pushes and to some degree misrepresented hip developments (67). These sexual idiosyncrasies grabbed the eye of young ladies who saw him as a sex symbol, yet in addition grabbed the eye of the media. In the fifties, these activities were too disgusting to even consider being appeared on televi... ... What is to be gained from our age? There doesn't have all the earmarks of being an obviously characterized development being advanced like the antiwar development of the sixties and seventies. Our age will leave an inheritance, or an exercise to be educated. Through the ages we have learned a lot; sedate mindfulness, duty, and safe sex were all progressions looked by ages following the past age's ways of life. Our kids will confront various ways of life that we are confronting now, and the famous music of their time will most likely shape their conduct and disposition to accommodate their age. Works Cited Earthy colored, Charles T. The Art of Rock and Roll. Englewood Cliffs: Prentice-Hall Inc. 1987. Christgau, Robert. Any Old Way You Choose It: Rock and Other Pop Music, 1967-1973. Baltimore: Penguin Books Inc. 1973. http://www.factmonster.com/ce6/ent/A0860766.html

A Break from Break

A Break from Break Ive missed mystery hunt every year so far. Freshman year I found myself sick and just laid in bed the first two days of the hunt, feeling moldy. By Sunday Id had been well enough to visit first easts team headquarters in building 12. I left after 5 minutes and returned with a can of Oust air sanitizer and a pack of Pringles chips. I worked on some puzzle involving braille until I felt like lying down some more. Sophomore year was simpler. I was in China visiting relatives all IAP. That would be my last visit as a Chinese citizen. This year, I spent the weekend at the Conference for Undergraduate Women in Physics at Yale (CUWPY). So, instead of talking about Mystery Hunt, Ill talk about that. If I can help it I try not to walk around New Haven with an expensive camera slinging from my shoulders. I left it in my dorm room while I was away. I figured Ill just borrow my parents point-and-shoot for the weekend while Im in the area. It turns out that using a new camera, for me, was a little like being fitted with a new pair of arms. The flash went off constantly and I found myself apologizing every few seconds and more to myself than anyone else. In the pictures that follow, Ive forsaken the higher resolution links (for the most part) as those are pretty unpleasant to look at. A lot of color adjustment makes for crappy close-ups, and the white balance of the camera was all whack. Id lived in the shadow of Yale University for 7 years before going up to Boston for college but this was my first time there as a tourist. The difference being it was vastly more fun. The conference was well organized, and reimbursements provided for travel and hotel accommodations. Friday evening a group of about 10 of us from MIT caught the 6:45pm Amtrack Regional to Washington D.C. and arrived in New Haven about 9:10. Three taxis took us to the Courtyard Marriot on Whalley Avenue. After settling down in our hotel rooms we went out for some ice cream and stopped on our way back at a party going on in some suite in Branford College (a residential college of Yale). The place was very 18th-century, carved stone passageways and wrought iron gates. The party was mediocre and we retired to our rooms. We were each granted a double room which we then shared with a roommate. Two big beds, two people. I, too, had a roommate but she did not show up for the conference. I had neighbors on the same floor. 419 to my 421. And quickly we discovered that our rooms were connected by a set of inconspicuous doors and soon we had a pretty hoppin one-floor multiroom complex. A regular women in physics party pad. We used all this space to watch TV vigorously and type on our computers. Watching TV in my hotel room. Chillin. Lectures on the first day included a talk about protein folding in the interdisciplinary area of BioPhysics and why you should not to enter grad school in an interdisciplinary area such as BioPhysics. At least if youre not prepared to deal with being an orphan of sorts. Howard Georgi from Harvard came to discuss a certain Larry Summers Syndrome, and the future of the Harvard Science and Engineering departments after Larrys retirement. He argued for a multidimensional aptitude scale, where good scientists lie at the extreme of two or more independent axes and criticized the one-dimensional fixation on IQ. At lunch, we met with Yale faculty members in physics and discussed, among other topics, the need for positive academic role models with whom children of all races and genders could identify. I met physics majors from NYU, Sarah Lawrence, Yale, Connecticut College at my table. A careers panel in the afternoon offered professional options for women physics undergraduates, advice for grad schools, and, of course, addressed the family vs. career concern. How many, if you had to choose, would choose family over a career in physics? Maybe 25-30 out of the 100 girls in the hall raised their hands. How many would choose their career? Slightly more. How many cant decide? A whole lot. If youre wondering I raised my hand pretty quickly for the first option. A really demanding career with no family to come home to seems like a surefire way to get yourself deeply depressed. But how about both? Conclusions? Sure, with a supportive husband. Success stories were told. Its possible, were told. The lectures were held in the Linsly-Chittenden Hall on Yales Old Campus, in Room 101. Lunch and dinner were held in different locations depending on what the schedule permitted. Here are some pictures I took this weekend of the dismally cold Yale Campus. Old Campus where the conference was held: Freshman dorm in the background. And the inside of Linsly-Chittenden Hall: Yale is very proud of its seal. It was on absolutely everything we touched this weekend. Lecture Room 101 where we spent most of our time. Another room where we sometimes had lunch. Our conference days began promptly at 8:45am. Bagels and pastries and coffee and tea were among the complimentary breakfast items (served on napkins, cups, plates, all emblazoned with the yale crest). Now, Im no morning person and IAP is no time of year for morning people. Heres the big cup of coffee I made myself each morning in the hotel room: Thats my MIT class ring on the side. Which I found at home where I went for dinner Saturday night. I thought Id lost it; my mom found it in my little baby blue room. This isnt the good one anyways. But I guess thats why I wear this one around and not the gold. I took some time off in the middle of the day to go shopping on Broadway. New Haven is very much a college town- Broadway and the area around the New Haven Green are not only the best, most downtown parts of New Haven, but are also central to the Yale campus. Walking up Elm Street several blocks from Old Campus there are shops (Yale Bookstore, J.Crew, Urban Outfitters, Thom Brown) and eateries (Au Bon Pain, Asian Noodles place, Burger joint called the Educated Burger, ha, and Starbucks, if it counts.). I grabbed some soup at ABP, tried on some Yale class rings at the Bookstore (Oh, the design is the same for every year?, Hm, well Ill have to think about it.), got a nosebleed while reading a book on a puffy couch in Urban Outfitters, bought a little stuffed roommate for myself at the Yale Gift Store (the first Yale paraphernalia that I own). Here he is getting ready for bed: Here he is in the morning all excited for another great conference day: Broadway Avenue and its stores (our hotel was right off Broadway): A little further down we get into the Residential Colleges. I sometimes try to envision seeing Yale the same way that I see MIT, the way Yale students must see Yale. I try to imagine coming home to Saybrook College after a long day in the Quad like I do to East Campus. I cant do it. I think Ive been going with my mom to the biology labs for too long. I think this was Trumbull College. Saturday night, getting back to the hotel room after chilling with my parents for a few hours (my dad had encouraged me to stay at the hotel, meet people), we spent a few hours more or less deciding on what movie to see and finally went to the Cinema on Temple Street. Sunday was windy like a hurricane and frigid as hell, too, as a cold front swept over New Haven. This was the day of lab tours. And we marched, like soldiers to a war, heads bowed to the wind, determinedly, dutifully, to Yales Physics and Chemistry laboratories on the infamous Science Hill. It felt like more walking outside than Id done in 3 years. Dont ever let anyone tell you that Science Hill isnt far. Back when I was applying to colleges Yale buttered me up and insisted Science Hill isnt that far its totally on campus, and I believed them. Well, we walked for half an hour each way. Even when we finally got to this Science Hill, it was this sprawling campus of all these similar-looking but disconnected buildings and to go from one to another we had to walk around buildings and through lots, all while my face froze and fell off my head. Their facilities were quite impressive, but the number of resulting pictures on my camera is limited as I didnt quite get my motor functions back until I was on the train ride home. Heres their (huuuge) central library that we passed (along with most of New Haven) on our way to Science Hill: By contrast, MIT has 13 (?) separate libraries scattered all around campus, the largest of which maybe measures up to 1/5 of this one. One of the first labs, I think. I dont remember much I was so cold. Yales particle accelerator. Its very impressive, and takes up quite a few large rooms. The physicist giving the tour was under the impression that it was the largest accelerator owned by any college in the country. I was pretty sure that accelerator was at Stanford, but I did not bring that up. As souvenirs we each got a couple frames of negatives from a bubble chamber experiment. Bubble chambers use superheated liquid and tiny trails of bubbles to detect the existence and path of very small things inside the chamber, and are particularly useful in particle physics experiments in which a whole host of particles are created. At some point, there was a poster presentation by those who wanted to bring a poster of their research and present it. I went to see this and stayed a while, but I passed on the opportunity myself. The train back was delayed by 25 minutes and we got home around 10pm sunday. Looks like its back to IAP as usual for me, I cant say I didnt appreciate the break from break though. There are tons of opportunities like this around campus, to connect with other institutions, their faculty, their students if youre interested in this sort of thing, just keep your eyes open, and get on some mailing lists. :) Til next time, lulu

Ethical Issues in Counselling - 4624 Words

In no more than 3,000 words you are required to complete an essay on ethical issues in the practice of counseling, by addressing the following question: What are the two ethical issues which are likely to be the most concerning for you personally in your counseling work? Include a discussion of: 1. why each is important in your counseling work, or likely to be so; 2. what contribution recent journal articles make to discussion of these issues; 3. having read and considered the relevant literature on these issues, discuss how you are likely to deal with each of the two issues. Your essay should be written in the first person and should include a personal, reflective discussion, but should be scholarly and include a carefully selected†¦show more content†¦It would be better for the counsellor and Silbertrust to have discussed prior to and after the incidence, so that the motives of the counsellor, the response of Silbertrust could have been clarified and documented, to arrest further boundary crossing, once the immediate needs of Silbertrust had been met. Likewise, if I encounter similar occasions in which a boundary crossing is judged to be worthwhile, in view of the urgent needs and benefits of the client, similar procedures should be adopted. Discussion on Boundary Setting Consistent yet flexible boundaries are often therapeutic and can help clients develop trust in the therapy relationship (Corey, G.., Corey, M.S. Callanan, P., 2007, p.268). St. Germaine (1993) proposes healthy boundaries to be set from the outset, and it is my endeavour to empower my clients to discuss and build a consistent boundary with me from the beginning of therapy, by considering the culture of the church community, the personality, history, cultural background and prevailing problems of individual clients, so that it would not be a boundary that needs to be often crossed. A boundary that does not function as a boundary is not a boundary. The flexibility of boundaries lies in their openness to evaluation, discussion and revision rather than in the frequent crossing that it would allow, in view of the ‘slippery slope phenomenon’ (Biaggio, Paget, Chenoweth, 1997; Gabbard , 1994; Strasburger, Jorgenson, Sutherland, 1992), which warnsShow MoreRelatedEthical Issues in Counselling4637 Words   |  19 Pagesto complete an essay on ethical issues in the practice of counseling, by addressing the following question: What are the two ethical issues which are likely to be the most concerning for you personally in your counseling work? Include a discussion of: 1. why each is important in your counseling work, or likely to be so; 2. what contribution recent journal articles make to discussion of these issues; 3. having read and considered the relevant literature on these issues, discuss how you are likelyRead MoreProfessional and Ethical Issues in Person-Centred Counselling3754 Words   |  16 Pagesand Ethical Issues Introduction In order for counselling to be effective and purposeful it must be conducted in an ethical way. The very act of seeking counselling predisposes that the seeker is vulnerable/troubled and needs assurance that the main focus of counselling will be their well-being and promote for them a greater sense of autonomy, and not to serve any other purpose. Therefore the foundation of good counselling must be an ethical relationship, hence the need for an ethical frameworkRead MoreIntroduction to Counselling Concepts1740 Words   |  7 PagesIntroduction to Counselling Concepts DRAFT Learner Statement 1: 31/1/06 - I am delighted to begin my path towards future mastery of counselling skills. I have already developed a strong background in mediation and psychology with numerous accreditations to my name. In undertaking my studies in counselling skills I seek to expand my repertoire of knowledge and understanding in the broad psychosocial arena, and add some useful new abilities to my professional ‘toolkit’. The counselling conceptsRead MoreEthical Framework, Limits of Proficiency and the Limitations on Counsellors Compared to Other Professions That Use Counselling Skills1297 Words   |  6 PagesETHICAL FRAMEWORK, LIMITS OF PROFICIENCY AND THE LIMITATIONS ON COUNSELLORS COMPARED TO OTHER PROFESSIONS THAT USE COUNSELLING SKILLS. The Ethical Framework is made up of rules and regulations within which Counsellors and Psychotherapists strive to achieve in order to attain a high professional standard. It protects client and counsellor and compounds values, principles and personal moral qualities for counsellors to work alongside in order to achieve the highest standard of counselling for clientsRead MoreWhat Is Counselling?1174 Words   |  5 PagesAnswer the question ‘What is counselling?’ by outlining what you understand to be the key elements that constitute the practice of counselling. This discussion will begin by considering two definitions of counselling, moving on to identify key elements of practice and what makes counselling different from other professions where counselling skills may be used. Finally the discussion will consider the role of the British Association for Counselling and Psychotherapy (BACP) which regulates theRead MoreEthical Issues Of A Profession Of Interest1694 Words   |  7 Pagesfocuses on ethical issues in relation to a profession of interest. The profession of interest chosen for this report is counselling. This was done through sourcing of relevant documents related to the profession. The potential ethical dilemma (case study) that would be discussed looks at the confidentiality that exists between a counsellor and client. Ethical approaches that were recognized when making decisions in the text would be highlighted. Introduction Profession of interest Counselling occursRead MoreEssay on Boundaries and Contracts Within Counselling785 Words   |  4 PagesTo have good ethical practice within counselling it is important that there are boundaries and contracts in place that are agreed to and understood by both the counsellor and the client. 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Include Justification for Observing Codes of Conduct and How Professionalism Is Maintained.1578 Words   |  7 Pages 1. Describe and discuss ethical frameworks within which counselling and therapeutic practitioners work. Include justification for observing codes of conduct and how professionalism is maintained. 2. Outline a range of therapeutic strategies which ensure safe practice for both practitioner and client. This will include safety, record keeping, confidentiality and issues such as bias, prejudice and transference. To have good ethical practice within counselling it is important that thereRead MoreEthical And Safety Issues When Children And / Or Young People Are Clientele Essay1393 Words   |  6 PagesThe following essay seeks to discus and analyse any legal, ethical and safety issues when children and/or young people are clientele. Careful consideration will also focus on how these issues might be addressed. 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Describe what an e-commerce opportunity is - Free Essay Example

Sample details Pages: 9 Words: 2843 Downloads: 7 Date added: 2017/06/26 Category IT Essay Type Narrative essay Did you like this example? 3.1 Description and Market Potential Description Introduction: Describe what an e-commerce opportunity is. Cite sources. The current system was developed as part of an internal intranet define terms clearly with sources. This allows staff to set up alerts based on requests by existing clients or through new clients brought in by sales. Don’t waste time! Our writers will create an original "Describe what an e-commerce opportunity is" essay for you Create order This process could be automated into a website that allowed clients to review, purchase and setup their own alerts for their company without the need for manual processes by internal employees. This model favours a higher volume of sales at a lower cost with the potential to access new B2B what is this? sales outside of the current high value business clients. The single unit of sales for the site is an alert. A single alert covers: A number of twitter users to follow, these can be defined and grouped by the user for management convenience. A key area of the product will be pre-defined groups maintained by social360 that identify the influential journalists, bloggers and social media commentators from specific business sectors and geographical areas. Limitations are imposed on the user for numbers of à ¢Ã¢â€š ¬Ã…“influencersà ¢Ã¢â€š ¬Ã‚ not yet defined per alert or group depending on the package selected and price The keywords the customer wants to follow. This requires an easy to understand process that defines the words to match or exclude and the logic that joins them together, either AND or OR. The people that the user sets up to alert, these can be managed as groups that can be shared across alerts or as individuals. Process requiring that the intended recipient is invited and accepts the receipt of alerts and can manage their subscription to alerts is required to avoid the sending of unsolicited email. SWOT Analysis (what are you analysing à ¢Ã¢â€š ¬Ã¢â‚¬Å" Social 360? You have not yet identified your product or service for your proposed e-commerce activity à ¢Ã¢â€š ¬Ã¢â‚¬Å" state your service idea clearly at the beginning à ¢Ã¢â€š ¬Ã¢â‚¬Å" paragraph 2) Strengths Already tested as a concept. Good feedback from clients using the existing service. Few competitors offering similar services. Low running costs. No stock or inventory, a digital product. Weaknesses Reliant on suppliers of data services, rapidly changing marketplace. Requires proprietary software which could increase development time. Opportunities Potentially large market unlimited by import/export taxes. Possibility of licensing to agencies in the future. Good expansion possibilities, creation of new products/services. Application can be localised for international sales. Threats Competitors offer limited services for free, need to focus on our differences. Services require high-availability service interruption must be avoided. Time to market is key in fast moving sector. Cost reduction devalues product for high value clients. PESTEL Analysis Political Changes in State and European law could affect service providers and their ability to provide the basic services required for the product. Economic Scalability of costs what is this? from suppliers needs to be assessed. Internal limits on staffing requirements and costs. Social Modern social landscape online provides potential customers interested in marketing, brand analysis and monitoring. Trends towards greater public sharing of data and opinions. New Public Relations in corporations moving from print media towards social media. Technological Fast moving changes in licensing of data from social media platforms could disrupt data suppliers Reliability of product is key, technology must be selected to provide continuity in services as missed content is unlikely to be tolerated. Use of freely available APIs provided by social media platforms should be exploited to improve informational content behind core services. Environmental Low general environmental impact. Data centres are the most significant use of energy, possibility of researching most efficient providers. Legal Must adhere to the data protection act concerning customer information Must be aware of requirements outlined in the e-commerce regulations act of 2002 Must be aware Suppliers terms and conditions Strategy/Vision The primary e-commerce strategy is to exploit new markets that are not currently reachable through traditional sales methods. Designing a system that is configurable through a public facing website removes the need for company employees to configure and administer alerts. When combined with a package selection process and payment system this creates a product with a sales process that removes a significant portion of the cost. Reducing the cost and improving the scalability of a virtual package selling allows for smaller businesses in a larger marketplace to to become targets for the product. Another significant factor is being able to pay minimal costs to translate and localise the interface into regional versions that can reach markets that would traditionally need sales staff who potentially need to speak the language and reside within the timezone. Objectives Vision Create a product of value to anyone marketing a brand or product or requiring social media tracking of a subject relating to their organisation. Provide a satisfying and intuitive user experience throughout all aspects of the site. Achieve levels of reliability befitting of a service for use in times of organisational crisis and for sending critical information. Produce alerts of social media content matching the clients needs delivered in a timely and reliable way to the organisational members that need it. Maintain the privacy and security of users of the site. Goals Primary initial objective is to produce a working and testable à ¢Ã¢â€š ¬Ã…“betaà ¢Ã¢â€š ¬Ã‚  version of the site within 4 months this entails: Research market potential of the product, assess competitors offerings. 1 week. Analysis of the current system used internally to identify its strengths and weaknesses, proposing areas for improvement specifically in usability. 1 week Research and planning; research available technology that can be used, specifically frameworks to assist with development and APIs relating to suppliers of data, email and payment services. 2 weeks Development of site to alpha version, unit, integration and component interface testing. 2 months System testing and deployment, acceptance testing. 1 month Market Research Applicable primary market research is based around feedback from existing clients using a similar product that fulfils the same function. Formulated questions and their responses can become part of account managers normal communication with clients communications departments. This allows for the gathering of data from questionnaire style responses conducted in a telephone interview style without the need to mail drop the client with what could possibly be off-putting marketing material. For existing clients the specifications for current alert configurations contain valuable data about the market. Clients can be separated into sectors showing their usage of the system based on the keywords, trends and influential people that they choose to follow. The marketing usage for these clients will allow for more targeted advertising to different business types. Possible selling points include: Brand management. Tracking social media conversation surrounding a brand or product. Product Launch. Analysing conversation on social media follow a product launch. Consumer Dissent. Providing data to help formulate response to criticism or protest. Political/Legislative. Tracking a core political issue or legislation change that affects the market place. Secondary research includes the use of publicly sourced data to understand the use of social media in the marketing and public relations departments of potential clients. This is a rapidly changing environment in marketing as companies realise the potential for using social media for marketing purposes and the need to monitor outlets that have influence. Social media marketing budgets will double over the next 5 years (Pam Dyer, 2013) From 2010 to 2012 the percentage of Americans following any brand on a social network increased from 16% to 33%. An increase of 106%. (Van Den Beld, B, 2012) Competitor analysis The closest competitor providing service of this nature is Yatterbox. Yatterbox provide a real time alert service limited by numbers of keywords and following fixed lists of influential accounts. SWOT analysis of yatterbox from the point of view of our product: Strengths Well maintained lists of influential social media commenters. Existing user base, current market leader. Good coverage of social media platforms. Graphical analysis of data history Weaknesses No provision for self maintained lists of influential sources. Limited number of search terms allowed on basic accounts. No real time alerts on basic accounts. Our Opportunities Provide greater control over lists of sources Allow user maintained lists Provide unlimited keyword search terms. Compete on price, offer limited free subscription to build user base. Offer real time and scheduled alerts Our Threats Not the first to market Comparison is inevitable, must compete on their strengths and highlight our own unique selling points. Competing on price doesnt allow us to set our own pricing. Yatterbox Pricing Basic Professional Enterprise 5 Keywords Unlimited Keywords Unlimited Keywords Daily Alert Real Time Alerts Real Time Alerts  £29 per month  £99 per month  £399 per month (Yatterbox, accessed 16 May 2014) 3.2 Systems Evaluation Service Providers A significant part of the product relies on services provided by third parties as a reliable platform for key functionality. The e-commerce part of the site also requires payment services to complete transactions. Data There are 2 main players in providing data streams from social media platforms who have licenses to provide social media data from a number of online platforms. Initially the main platform of concern is Twitter as this has been identified as the man driver of news within social media. Datasift and Gnip both provide APIs to allow for connection to streams of content based on rules to filter data. For our purposes we only require data from users accounts that are requested by users of our product. Streams can also be filtered by keywords but we intend to provide the setup for this within our own users accounts allowing them to decide what subjects are important to them. Main concerns affecting the choice are the ease of integration of the product, quality of documentation, reliability of the stream and cost. It may not be possible to completely asses these factors without trialling the services of both providers. Email The reliable delivery of email alerts is a critical factor in provision of the service. Usage of standard SMTP services within standard email accounts is unlikely to meet the requirements of sending large volumes of email due to concerns over spamming and unsolicited email. There are a number of services that are designed to provide a high volume email delivery platform. These also generally give better logging and information about delivery statuses and failures which we can transfer to the user to allow them to manage the recipients of their alerts. Providers include: Sendgrid Amazon SES Socketlabs Mailjet The relative advantages and disadvantages of each would have to be assessed using demo services and investigating the APIs in applicability to our own needs. At a first look Sengrid appears to be a good fit with clear documentation with examples of integration in a number of platforms, favourable independent reviews and a competitive pricing plan. Registrar/DNS services The main reason for the registrar is the registration of the required domain name for the website, but other concerns include the ability to manage DNS Explain meaning . This requires that the registrar used provides good online services for the administration of DNS records. Hosting For this type of project shared hosting (where servers are shared by a number of customers) is unlikely to provide the level of control and reliability required. Some of the processes we intend to setup on the server, such as the stream connections and management of email queues and processing, require a level of access that is generally limited or non-existent on shared servers. This leaves Cloud Computing service or Dedicated Servers as possible platforms for the services. For this project there are a number of unknowns that mean the usage of cloud computing is undesirable. Bandwidth, disk and memory usage and SQL storage costs are difficult to predict and can be expensive on cloud platforms. These are easier to assess as a known cost quantity on a dedicated system where it is possible to buy services with unlimited bandwidth and hardware more than capable of hosting the site for a reasonable length of time into its launch. The downside is reliability of a single point of failure in the hardware but this can be addresses by mirroring important services across colocated servers and using load balancing to route requests. SSL Certificate Most Service Providers who sell Secure Socket Layer certificates have a number of options ranging from basic encryption certificates that just offer the encry ption required to secure data in transit to those offering users greater confidence through vetting processes to ensure the organisation using the certificate is who they say they are. The certificates offered are usually 1 one of four of 4 types: Simple SSL security, offering encryption services identified by the use of https protocol prefix in the browser address bar and the browser à ¢Ã¢â€š ¬Ã…“padlockà ¢Ã¢â€š ¬Ã‚  symbol. Domain Validation SSL, same as the simple with added checks for the validity of the domain. Users can click on à ¢Ã¢â€š ¬Ã…“Site Sealà ¢Ã¢â€š ¬Ã‚  icons to check the validity of the domain with the certificate issuer. Organisational Validation SSL, same checks as the domain with extra vetting process for more information on the organisation when clicking the à ¢Ã¢â€š ¬Ã…“site sealà ¢Ã¢â€š ¬Ã‚  icon. Extended Validation SSL, the most stringent checks are carried out by the certificate issuing authority to validate legal, physical and operational existence of the organisation and that this information matches official records. This results in the browser displaying a highlighted green validation bar in the the address area with details of the verified company. (GlabalSign Ltd, accessed 19 May 2014) Whilst not all forms of payment integration described below strictly require the use of an SSL certificate any transfer of user information is best encrypted in this way and is essential if when hosting localised checkout pages. The use of encryption coupled with verification checks that can be performed by the user increases their confidence in the site, however I am unable to find any study or clear statistical evidence that there is an increase in user confidence or sales conversion rate through using Extended Valuation SSL over the simpler forms. Payment Gateway Considerations for payment gateways include: Charges imposed and how they scale with volume Applicability of the integration. Quality of the API and documentation Security Some payment gateways are linked to a merchant bank account and provide the possibility for a more seamless checkout experience with a greater level of customisation and control over the checkout experience. Sagepay, a popular UK payment provider has 4 possible levels of integration a serves as a good example of possible solutions: Form integration. No customer data is stored on site, entire checkout process handled by Sagepay. Simple and quick to integrate, shortest development time. No on-site security issues from storing customer data. Limited customisation, no control over checkout steps Limited opportunity for customer data recording. Server Integration. Customer transaction details can be stored locally, card details and payment pages handled by Sagepay. Card transactions simplified by sagepay. Advantages in storing customer transaction information, improve user experience on site. Limited customisation, no control over checkout steps. Increased security issues by handling customer data. Server inframe integration. Similar to the server integration but allows greater control through embedding the sagepay card payment step into and iframe in the checkout process. Card details handled by sagepay. Store customer transaction information locally. Full checkout customisation, only the card details step handled by sagepay. Greater opportunities for customer interaction during checkout. (help, chat, feedback etc) Increased development time, checkout steps need to be created and tested. Increased security issues through handling customer data. Direct integration. All aspects of the payment process are handled on site including customer card information, greatest level of control over the checkout and completely seamless as it only communicates with sagepay at the point of transaction processing from the local server. Greater control over customer checkout, data handling and checkout flow. No front-end considerations for integration, user experience entirely customisable. Longest development time, requires greatest consideration of implications. Greatest security risk. Requires PCI DSS certification (Payment Card Industry Data Security Standard) (Sagepay, accessed 15 May 2014) Other payment solutions do not require merchant accounts and can not be seamlessly integrated into the checkout flow. Systems such as PayPal offer solutions for easy integration that will always require that the user leaves the payment issuing site to go through the payment process (although PayPal does offer merchant account solutions as well), transaction reporting can be provided through call back systems such as PayPal Instant Payment Notification. There are advantages in using PayPal as it has a very large user base. This user base has become accustomed to the convenience of faster checkouts as there billing data and preferences are already stored and do not require re-entry during the checkout procedure helping to increase sales conversions for new customers. (PayPal, accessed 15 May 2014) Project Management/Version Control As with any software development version control is essential to manage the codebase. There are currently 2 ma in considerations for version control that are both open sourced and have online services to provide remote repositories for code. Git is a widely used Version Control System and can be hosted on github.com Mecurial provides similar functionality and can be hosted by bitbucket.org Other services go further than just version control by providing project management tools that fit in with software design methodologies such as Agile. These include: Assembla Basecamp

Development Broadcasting in India and Beyond Free Essays

In this journal, Fursich sets out by decrying the effect of commercial satellite television in many Asian countries whose media was state run. This, he says, leaves the old-hand broadcasters with only one way of survival: reassess their role in the newly competitive market. Fursich has a valid point here; the old broadcasters have to re-invent themselves in the ever dynamic market landscape lest they remain irrelevant (Johnson, 54). We will write a custom essay sample on Development Broadcasting in India and Beyond or any similar topic only for you Order Now As we are left to think of the reassessment of the new market’s needs, the issue of globalization of commercial media should be centermost. The Indian context used by Fursich to advance his argument does not out rightly discredit his point because of the premise that many a researcher have researched on Indian media with reference to the topic. However there are disparities in the measure of response to media commercialization in different third world countries (Eko, 67). To use the Indian broadcaster Doordarshan (DD) as a microcosm of all the third world media is to overlook some vital components of a totalitarian research. In fact, it makes his expose’ much of India and less of â€Å"and Beyond†, an aspect which could have been avoided if Fursich could quote the media situation in some other third world nations. The severe pressure that Fursich says has faced DD in the new satellite and cable channels’ era awaits most of those other â€Å"traditional channels†-those that were there before the advent of commercial satellite television (Hamelink, 174). This is because the media was government owned, and the basic purpose was to educate the masses making the need for financing an n entertainment channel veer off the reason for its establishment. Even as the general policy of these state-owned channels change, to borrow from the Doordashan’s case, the issue of tailing and not leading arises as he aptly states. Most state-owned media across the third world form poor matches to the numerous privately owned commercial channels; one is because their content is more dynamic and the channels are many. The mention of the Television’s historical development since 1950’s serves as a base for understanding the notion of broadcasting as a tool for national development, a concept that still rules in most African media settings (Eko 179). This tool for national development is what later turned to be a political tool. The argument here fits into the reality very well as stated by Cambridge (151) that the state owned and funded media were overly dependent on western programming and furthered the interests of the political elites while at the same time limiting the forms of expression and national identity development. The present situation, thanks to commercialization of the media has greatly increased the use of communication as part of international trade agreements and not political initiatives (Hamelink 172). The negotiations in international trade have also enhanced privatization of communication infrastructure a point mentioned by Fursich in his article. The state funding, its abuse by political elite and the widening global marketing can be said to have liberated the media. This follows from Hamelink’s argument (Hamelink 172) above that international trade agreements and not political initiatives improved communication. The end result as Fursich states was that the state-owned broadcasters had to adjust to what he calls a mixed economic model that encompassed advertising and reducing state subsidies. The new commercial media environment, he adds, led to among others proliferation of shows stations and formats with advertising focused on the haves, neglecting the have-nots. I could not agree more with Fursich on this point primarily because ,brought down by the heavy financial needs so as to achieve its national goals, the national broadcaster of any country will use all means possible to hang onto the issues in its blue print. When faced by imminent downfall, what did Doordarshan do? This question could as well apply to any other state-owned broadcaster in the third world. DD however had an upper hand as its basic foundation on development mandate and though tailored for this purpose, it positioned itself as not only local but also international competitor to the channels that offered a range of programs. From this information, the issue of ambition can be seen, raising question whether the aims of a given broadcaster can be realized if it crosses the geographical boundary of a third world nation and still aim to satisfy the locals and the ever competitive international market (Johnson, 2000). The same rhetorical can be inferred from Fursich’s article. India’s effort in making its broadcast center on programming and technological innovations that dealt with agricultural education and nation building is worth appraisal unlike, as Fursich says, the other post-colonial countries’ mixed programming strategy that imported former colonial masters’ programs. This allowed the educational aim of the media to be realized as the citizenry were given lessons on what locally faced them and thus doing away with the surrealistic mixed genres of other post colonial nations. The state funding of the DD, which was increased (Kumar, 20) thereby enabling promotion of state initiatives and later assisted in the setting of additional centers other than New Delhi. This is worth borrowing especially by the third world nations whose state-owned media stations are at the verge of collapse due to inadequate financing. The focus on the primary goals of a state-owned media can be kept at the same time introduce entertainment programs that were not initially planned for. This can be seen in the case of DD which housed two operas in 1980’s (Fursich, 378) that had been slotted in by the broadcaster in its bid to go commercial. The themes of the opera the Hum Log was family planning, and women education ,topics that cannot be said to be just for entertaining households but also educating them. The point here is that programs can be chosen so as to work in a two-pronged way, entertain the citizenry and educate them (Kumar 30). The coming into the Indian market by such private broadcasters as CNN and MTV can serve as an eye opener to the state-owned media in the third world into the insight of collaborative business contracts which will ultimately rid them of any financial problems that may result due to the state’s inability to fund them fully. The localized transmittance of certain programs that appeal to the locals as in the case of India can greatly improve the markets of upcoming economies. The locals will be paying for the programs they like most and in return the state will easily achieve its goals. This is a noble initiative by the Indian broadcaster that should be adopted by the other third world nations. In this case, such issues as cultural conservation can easily be achieved because the localized transmittance serves persons with more or less the same cultural orientations. Some worries may creep into the state-owned broadcaster because while is strives to accomplish its missions, the state has a stake in what should really reach the citizenry thus making these state-owned media to lack autonomy. Having looked at various aspects of the Indian broadcaster and what challenges it has faced, I can postulate that the same challenges can befall any state-owned broadcaster in the third world. The choice of India a representation of all the third world countries without an attempt of a comparative approach cannot discredit the immense and valuable information by Fursich’s article. How to cite Development Broadcasting in India and Beyond, Papers

House Essay Example For Students

House Essay MINNESOTA’S 4TH U.S. HOUSE ELECTIONThere are three candidates running for Minnesota’s 4th U.S. House; Democrat, Betty McCollum; Republican, Linda Runbeck; and Independent, Tom Foley. The issues at hand are; Healthcare, prescription drugs, and education. Betty McCollum graduated with a B.S. degree out of Cathrine College. She taught grade school and was a sales manager for twenty- five years up until her political career began in 1986. She served on St. Paul’s City Council from1986 through 1992. In 1992 Betty was elected to the Minnesota House of Representatives and was the only legislator to defeat two incumbents in a single year. Her Legislative accomplishments include the passing of Minnesota’s most comprehensive school bus safety laws and two constitutional amendments which; a) allows citizens to recall elected officials for wrong doing , b) provides bonuses to veterans of the Persian Gulf War. She currently serves on the Mississippi Parkway Commission, a ten state joint commission to protect the environment. Betty McCollum wants to invest over half of non-social security surplus to insure a long-term solvency of Medicare that can be extended to prescription drugs and other medical necessities for seniors and people with disabilities as a means of getting quality, affordable health care. She also wants to hold drug companies accountable drug pricing policies in order to make prescription drugs more available for seniors. Finally McCollum wants to reduce class size improve teacher quality, modernize school buildings and expand available technology to better education. Republican, Linda Runbeck graduated Bethel College with a B.A. in sociology/ social work. Her political career consists of being the state senator in district 53, from 1993 to the present; state representative 52A from 1989- 1992; and council member of City of Circle Pines from 1984- 1987. Her professional career began as a caseworker for Ramsy County social servicesbetween1968-69. Later, Runbeck was an advertising executive for County Seat Stores Dahlberg Inc., and owned a Miracle Ear franchise from1991-1995. Today she is the co- owner of Braham Monument Co. McCollum supports state standards on local school implementation and encourages a zero tolerance for violence within the schools. Also, she wants to allow kids to transfer school districts if their current school is too dangerous. McCollum wants to make the government less influential in health care. She feels through individual responsibility in the form of co- pays and deductibles. She supports Minnesota’s Senior Presc ription Drug Program, which offers financial help to senior living on a fixed income and whose said income largely goes to prescription drugs. Also, McCollum wants to allow people to invest their Social Security moneys into places where it has potential for greater return. Former Democrat now Independent, Tom Foley holds both Bachelors and Law degrees from the University of Minnesota. He was Director of the Washington D.C. Office of Governor Jesse Ventura. In September 1995, Foley was appointed by President Clinton to serve as a Commissioner to the National Indian Gaming Commission. He is a partner in the St. Paul, Minnesota law firm JOHNSON HAMILTON QUIGLEY TWAIT FOLEY PLC, which focuses on Administrative Law, Indian Gaming Economic Development matters and Governmental Affairs. He served four terms as Ramsey County Attorney in St. Paul. He is backed by Independent Governor Jesse Ventura, which could either promote or hurt his campaign due to Ventura’s decline in popularity. Tom Foley has an â€Å" Action Plan† to better education. Some key points within this plan are to increase accountability performance and consequences for failures, push schools toward a 12/12 schedule, bonus pay to teachers based on the improvements they bring their students, creating higher education incentives, and give non-college bound high school graduates a skill development option. He believes that Medicare should be modernized to provide better benefits (especially for prescription drugs). Through a system of competing choices, patterned after the health benefits available to federal employees, will allow Medicare beneficiaries to save money for themselves and taxpayers, as well as enhancing benefits. He wants to give tax credits for the purchase of insurance for long-term health care encouraging more private insurance. .uf9acdc9dfc55c09616bff962ae46530c , .uf9acdc9dfc55c09616bff962ae46530c .postImageUrl , .uf9acdc9dfc55c09616bff962ae46530c .centered-text-area { min-height: 80px; position: relative; } .uf9acdc9dfc55c09616bff962ae46530c , .uf9acdc9dfc55c09616bff962ae46530c:hover , .uf9acdc9dfc55c09616bff962ae46530c:visited , .uf9acdc9dfc55c09616bff962ae46530c:active { border:0!important; } .uf9acdc9dfc55c09616bff962ae46530c .clearfix:after { content: ""; display: table; clear: both; } .uf9acdc9dfc55c09616bff962ae46530c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf9acdc9dfc55c09616bff962ae46530c:active , .uf9acdc9dfc55c09616bff962ae46530c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf9acdc9dfc55c09616bff962ae46530c .centered-text-area { width: 100%; position: relative ; } .uf9acdc9dfc55c09616bff962ae46530c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf9acdc9dfc55c09616bff962ae46530c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf9acdc9dfc55c09616bff962ae46530c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf9acdc9dfc55c09616bff962ae46530c:hover .ctaButton { background-color: #34495E!important; } .uf9acdc9dfc55c09616bff962ae46530c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf9acdc9dfc55c09616bff962ae46530c .uf9acdc9dfc55c09616bff962ae46530c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf9acdc9dfc55c09616bff962ae46530c:after { content: ""; display: block; clear: both; } READ: Human Cloning: A Benefit to Humanity EssayThis race has national significance because Minnesotas 4th District is one of a handful of places where third-party candidates are influencing congressional politics this year. This race appears to be the only one where a third-party candidate might win. Also the major party nominees, Democrat Betty McCollum and Republican Linda Runbeck would be the first woman elected to Congress from the state since 1954. Former incumbent Democrat Bruce Vento had been diagnosed with cancer and was going to step down from office but was killed in a plane crash the day before the first Presidential debate. Ironically, the debate was held in Minneso ta. Bibliography:

Othello, The Moor Of Venice Essays - Othello, Film, Fiction

Othello, The Moor of Venice Othello has been described as William Shakespeare's most perfect play. Since 1604, this Shakespearan tragedy has captivated audiences of all ages. The play begins when Othello, a Moorish nobleman and soldier of fortune, unconsciously evokes the spirit of evil in the villainous Iago by choosing Cassio as his lieutenant and not him. Partly for vengeance, but mostly for wicked delight, Iago soon plans to bring about the downfall of Othello and his new officer. Enjoy! Act IScene I. [Venice. A street.] Scene II. [Venice. Before the Sagittary] Scene III. [Venice. A chamber in the Senate House] Act IIScene I. [A seport in Cyprus. An open place near the harbor] Scene II. [Cyprus. Before Othello's Castle] Scene III. [Cyprus. Within the Castle] Act IIIScene I. [Cyprus. Before the Castle] Scene II. [Cyprus. Within the Castle] Scene III. [Cyprus. The garden of the Castle] Scene IV. [Cyprus. Before the Castle] Intermission ...................................................................................... Act IVScene I. [Cyprus. Before the Castle] Scene II. [Cyprus. Within the Castle] Scene III. [Cyprus. Another room in the Castle] Act VScene I. [Cyprus. A street.] Scene II. [Cyprus. A bedchamber in the Castle] _______________________________________________________________ CAST Othello, the moor..........................................Denzel Washington Cassio, [his] honorable lieutenant.............................Tom Cruise Iago, a villain..................................................Tommy Lee Jones Roderigo, a gulled gentleman....................................Val Kilmer Desdemona, the yound, devoted wife of Othello....Claire Danes Emilia, wife of Iago.................................................Glenn Close Bianca, Cassio's jealous mistress.....................Heather Locklear Brabantio, father to Desdemona............................Sean Connery Clown, servant to Othello...........................................Jim Carrey Montano, Governor of Cyprus...............................Richard Gere Duke of Venice......................................................Harrison Ford Gratiano, brother to Brabantio......................................Brad Pitt Lodovico, kinsman to Brabantio.....................Anthony Hopkins ___________________________________________________________________ WHO'S WHO IN THE CAST Denzel Washington (Othello) has been seen gracing the screens of movies such as Philadelphia, Courage Under Fire, and the recent The Preacher's Wife. His honorable presence and charm do not hinder his ability to take on the serious role of the jealously inflicted Othello. Tom Cruise (Cassio) never fails to win the ladies hearts with his courteous behavior and boyish good looks as seen in Top Gun, Cocktail, Interview with a Vampire, and Jerry Maigure. His commanding personality is also displayed in the film, A Few Good Men. Glenn Close (Emilia) has stared in 101 Dalmatians, Paper, and Fatal Attraction. Her fragile and lady-like appearance well masks her strong willed attitudes and values. Tommy Lee Jones (Iago), with his devilish looks and cunning demeanor, is a professional at playing the role of the villain by now. Why shouldn't he be after appearing in such films as The Fugitive, Batman Forever, and the recent Men in Black? ___________________________________________________________________________________________________________________________________- Othello Essays 1.Without a doubt, one of the main themes that runs throughout William Shakespeare's tragic play, Othello, is that of honesty. In the play, the most interesting character is Iago, who is commonly called and known as "Honest Iago." However, this could not be farther from the truth. Through some carefully thought-out words and actions, Iago is able to manipulate others to do things in a way that benefits and moves him closer to his own goals. He is smart and an expert at judging the characters of others. Because of this, Iago pushes everyone to their tragic end. Iago knows very well that trust and deceit must go hand in hand in order for him to achieve his vengeance on Othello and Cassio. Hence, as he plans the downfalls of them, he is continually trying to obtain their undoubting trust. He slowly poisons people's thoughts, creating ideas in their heads without implicating himself. Iago even says himself that the advice he gives is free and honest and thus, people rarely stop to consider the possibility that Iago is fooling them. One person Iago deceives is Roderigo. Throughout the play, Iago tells him that he hates Othello and that Roderigo should make some money so he could give gifts to Desdemona, who he admires from afar. Thinking that this is sound advice, Roderigo does just that. However, Iago is actually keeping the gifts that Roderigo plans to give Desdemona for himself. Eventually, Roderigo begins to catch on to the act and confronts Iago, but he falls right into Iago's trap again when he tells him that killing Cassio will help him win over Desdemona. Roderigo is then lead to his death by the hands of "Honest Iago." Like Roderigo, Cassio also believes in "Honest Iago," for he thinks that Iago is only trying to help him. On the night of Cassio's watch, Iago convinces him to take another drink, knowing very well

The Discarded Phlogiston Theory in Early Chemistry

The Discarded Phlogiston Theory in Early Chemistry Mankind may have learned how to make fire many thousands of years ago, but we didnt understand how it worked until much more recently. Many theories were proposed to try to explain why some materials burned, while others didnt, why fire gave off heat and light, and why burned material wasnt the same as the starting substance. Phlogiston theory was an early chemical theory to explain the process of oxidation, which is the reaction that occurs during combustion and rusting. The word phlogiston is an Ancient Greek term for burning up, which in turn derives from the Greek phlox, which means flame. Phlogiston theory was first proposed by the alchemist Johann Joachim (J.J.) Becher in 1667. The theory was stated more formally by Georg Ernst Stahl in 1773. Importance of Phlogiston Theory Although the theory has since been discarded, its important because it shows the transition between alchemists believing in the traditional elements of earth, air, fire, and water, and true chemists, who conducted experimentation that led to the identification of true chemical elements and their reactions. How Phlogiston Was Supposed to Work Basically, the way the theory worked was that all combustible matter contained a substance called phlogiston. When this matter was burned, the phlogiston was released.  Phlogiston had no odor, taste, color or mass. After the phlogiston was freed, the remaining matter was considered to be deflogistated, which made sense to the alchemists, because you couldnt burn them any more. The ash and residue left over from combustion was called the calx of the substance. The calx provided a clue to the error of phlogiston theory, because it weighed less than the original matter. If there was a substance called phlogiston, where had it gone? One explanation was the phlogiston might have negative mass. Louis-Bernard Guyton de Morveau proposed it was simply that phlogiston was lighter than air. Yet, according to Archimedes principle, even being lighter than air couldnt account for the mass change. In the 18th century, chemists did not believe there was an element called phlogiston. Joseph Priestly believed flammability might be related to hydrogen. While phlogiston theory didnt offer all the answers, it remained the principle theory of combustion until the 1780s, when Antoine-Laurent Lavoisier demonstrated mass was not truly lost during combustion. Lavoisier linked oxidation to oxygen, conducting numerous experiments which showed the element was always present. In the face of overwhelming empirical data, phlogiston theory was eventually replaced with true chemistry. By 1800, most scientists accepted oxygens role in combustion. Phlogisticated Air, Oxygen, and Nitrogen Today, we know that oxygen supports oxidation, which is why air helps to feed a fire. If you try to light a fire in a space lacking oxygen, youll have a rough time. The alchemists and early chemists noticed that fire burned in air, yet not in certain other gases. In a sealed contained, eventually a flame would burn out. However, their explanation wasnt quite right. The proposed phlogisticated air was a gas in phlogiston theory that was saturated with phlogiston. Because it was already saturated, phlogisticated air did not allow the release of phlogiston during combustion. What gas were they using that didnt support fire?  Phlogisticated air was later identified as the element nitrogen, which is the primary element in air, and no, it wont support oxidation.

Case study on Bestbuy from HBR Example | Topics and Well Written Essays - 1000 words

On Bestbuy from HBR - Case Study Example Problems continued to increase after a tornado hit the company in 1981 forcing Schulze to shift his strategic plan from services to discounted brands. Eventually, he ventured into superstores in 1983 and thus, rebranded the business Best Buy (2). Best Buy faces stiff competition both locally and globally from these chains necessitating it to initiate different strategies to cope with competition. The company partnered and acquired different businesses in a bid to expand its market share and product lines to increase its revenue base and gain the competitive advantage over the rival firm Wal-Mart. The company acquired Pacific Sales Kitchen, partnered with Carphone Warehouse, Dell, Apple, Napster Inc., Jiangsu Five Star Appliance Co. among much other business in the U.S., Europe, Canada and China (5). Conversely, due to competition and the changing market environment, the company has experienced fluctuating revenues and net profits. For instance, in 2009 due to pressure from rivals, the company’s operating profits declined to $2.0 billion up from $2.2 billion in 2008, despite a growth in sales. Similarly, in the fiscal year 2012, the company’s stock closed at $24.70 up from $ 56.86-year-end close in 2006 resulting in approximately 55% loss in market capitalization (1). The electronics industry is a competitive market with some of the world’s well-established retail chains and superstores such as Wal-Mart. This has resulted in Best Buy losing its market share gradually to online retailers such as Amazon and discounters (1). Best Buy can leverage from greater international expansion, The Company has penetrated international markets over the years through partnerships and acquisitions of other businesses, which has enabled it to open new stores in these markets.

Differentiate laissez-faire capitalism from state-directed capitalism Essay

Differentiate laissez-faire capitalism from state-directed capitalism - Essay Example The policy is a modification of the industrialized economy in the modern society. Laissez-faire capitalism differentiates an economy from a state. As such, crucial decision of the nation is designed to serve the economy. â€Å"A minimal role for government is called laissez-faire capitalism, from the French for â€Å"Leave us alone,† supposedly said by the French economist Vincent de Gournay (1712–1759) to a government bureaucrat† (Dahlman, Carl & William, 472). Laissez-faire capitalism entails manipulating national budgets, redistributing income and formulating national policy for an overall growth and expansion of a nation. State-directed capitalism refers to a systematic policy where the government contributes largely to the trade affairs target to improve an economy. The structure entails nationalizing resources and incorporating productive enterprise to develop the economy. The state-directed capitalism dynamics include privatization of enterprises, raising stock markets and providing investment capital for nation building. The program regulates trade affairs generating income under controlled government schematics. This system targets to develop an economy under regulated approaches originating from the government. State-directed capitalism revolves around government involvement in economic developments. The government allocates the necessary resources to generate revenues with assistance from other private markets. â€Å"Direct government participation in the economy ranges theoretically from a communist system, in which both the natural resources and the productive enterprises are nationalizedâ €”that is, owned by the government in the name of the people—to a capitalist system, in which the state defers to private enterprise and a stock market raises and allocates investment capital† (Dahlman & William, 472). . The American economy establishes a capitalist enterprise for national growth and

The School For Scandal by Richard Brinsley Sheridan

The School For Scandal by Richard Brinsley Sheridan The aim of satiric comedy was to subvert the social structures, according to the Glossary, satiric comedy ridicules political policies or philosophical doctrines, or else attacks deviations from the social order by making ridiculous the violators of its standards of morals or manners (Abrams 39). Thus the first aim of satire in general is to deconstruct the social and political constructions; this was practiced by Aristophanes, and in the Renaissance by Ben Jonson. The comedy of manners originated by Menander, paved the way for Restoration comedy which was ripened by the French dramatist Moliere. After the popularity of Restoration comedy in England in eighteenth century, the sentimental comedy started to dominate the stage as a reaction against what was supposed as immorality of Restoration comedy, but still two major dramatists continued writing in Restoration comedies: Oliver Goldsmiths She Stoops to Conquer and his contemporary Richard Brinsley Sheridans The School for Scandal. A mong the two, Sheridans play satirizes not only the upper-class social structure but also the contents of sentimental drama itself. The play shows a dichotomy of good and bad in eighteenth century society and that how the sentimental codes of behavior has limited the good/evil binary into a flat pretension: this dichotomy is depicted as the Surface brothers: as their names suggest they are judged only according to their exterior and surface behavior: in the first scene Miss Verjuice describes the two brothers, Joseph and Charles Surface, this way: here are two young mento whom Sir Peter has acted as a kind of Guardian since their Fathers death, the eldest possessing the most amiable Character and universally well spoken of, the youngest the most dissipated and extravagant young Fellow in the Kingdom, without Friends or character (I:i) through the next lines it is revealed that the elder brother, Joseph, who has apparently the most amiable Character has conspired a plot with lady Sneerwell to come between the love relationship of Charles and Maria (Sir Peters ward) so that Joseph can marry Maria and Lady Sneerwll, a widow, can possess the young Charles who is now bankrupt. Lady Sneerwell explains about Joseph: His real attachment is to Maria or her Fortune/but finding in his Brother a favoured Rival, He has been obliged/to mask his Pretensionsand profit by my Assistance. And then confesses her desire for Charles: must I confess that Charlesthat Libertine, that extravagant, that Bankrupt in Fortune and Reputationthat He it is for whom I am thus anxious and malicious and to gain whom I would sacrifice-everything (I:i) From these confessions the reader knows that Joseph who is universally well spoken of is a fraud, but since he is a good pretender and knows what the society demands to act as an honorable man, so he is seen by everybody even those who know he is pretending as a man of sentiment. LADY SNEERWELL. I have found out him a long time since, altho He has contrived to deceive everybody besideI know him to be artful selfish and malicious while with Sir Peter, and indeed with all his acquaintance, He passes for a youthful Miracle of Prudencegood sense and Benevolence. VERJUICE. Yes yesI know Sir Peter vows He has not his equal in England; and, above all, He praises him as a MAN OF SENTIMENT. LADY SNEERWELL. True and with the assistance of his sentiments and hypocrisy he has brought Sir Peter entirely in his interests with respect to Maria and is now I believe attempting to flatter Lady Teazle into the same good opinion towards himwhile poor Charles has no Friend in the Housethough I fear he has a powerful one in Marias Heart, against whom we must direct our schemes. In the next scene, Rowley informs Sir Peter that Sir Oliver has arrived from the West Indies and is in the town; Sir Oliver, the brothers uncle wants to choose his hair, thus he is to come and visit his nephews whom has not seen him since childhood and thus cannot recognize him by appearance. From their discussion it is clear that it is only Rowley that sees through the two gentlemen: ROWLEY. You know Sir Peter I have always taken the Liberty to differ with you on the subject of these two young GentlemenI only wish you may not be deceived in your opinion of the elder. For Charles, my life ont! He will retrieve his errors yettheir worthy Father, once my honourd master, was at his years nearly as wild a spark. (I:ii) But even Sir Peter cannot deny the importance of the codes of sentiment for a young man Joseph is indeed a model for the young men of the AgeHe is a man of Sentimentand acts up to the Sentiments he professesbut for the other, take my word fort if he had any grain of Virtue by descenthe has dissipated it with the rest of his inheritance. (I:ii) Changing appearances once again enables the characters: this time Sir Oliver, who has decided to put his nephews on a trial, is set to meet Charles as Premium, a broker. When they meet, Charles proposes selling his ancestors portraits to the broker for gaining money; this makes Sir Oliver furious, but Charles denial of selling Sir Olivers own portrait even for eight hundred pounds; under the mask of a broker, Sir Oliver understands the kind nature of his nephew: CHARLES. No, hang it! Ill not part with poor Noll. The old fellow has been very good to me, and, egad, Ill keep his picture while Ive a room to put it in. SIR OLIVER. [Aside.] The rogues my nephew after all! Contrary to the supposed social values of an honorable man in eighteenth century, here Sheridan lets the audience have faith on a lax man who contrary to a man of sentiment, loves wine and women and puts his ancestors on an auction for money. He shifts the binaries of good/evil, moral/immoral, gentleman/rogue by giving attributes of one to the other and vice versa. Just as appearances can be useful for pretenders such as Joseph, Sheridan makes a comic scene in unveiling of appearances in the famous library scene in act 4 scene three; Joseph who secretly woos Sir Peters young wife, Lady Teazle, hides her behind a screen when Sir Peter enters unexpectedly, telling Joseph that he thinks his wife has an affair with Charles, the next visitor is Charles himself, Sir Peter also hides in the closet to hear his reaction to what he is accused of. Sir Peter comes out of the closet when he understands that Charles is innocent and when Joseph goes out, tells Charles that Joseph has a girl, a French Milliner, with himself who is now in this room; Charles gets curious to see her and unveils the screen: to their astonishment it is Lady Teazle standing there. Charles asks each of them to explain the situation: CHARLES. Sir PeterThis is one of the smartest French Milliners I ever saw!Egad, you seem all to have been diverting yourselves here at Hide and Seekand I dont see who is out of the Secret! Shall I beg your Ladyship to inform me!Not a word!Brother! will you please to explain this matter? What! is Honesty Dumb too? Sir Peter, though I found you in the Darkperhaps you are not so nowall mute! Well tho I can make nothing of the Affair, I make no doubt but you perfectly understand one anotherso Ill leave you to yourselves.[Going.] Brother Im sorry to find you have given that worthy man grounds for so much uneasiness!Sir Petertheres nothing in the world so noble as a man of Sentiment!-(IV:iii) Charles comparison of the situation to a game (hide and seek) is a subversive look at the upper-class society of the time; suggesting the fact that all these people of sentiment all playing roles in the game, and that when being found out by others they lose the game since their supposed nobility is gone. They are decent, righteous fellows as long as they are hidden, and when they are found the game is over and simultaneously their dignity is over. This is the deconstructive view of a supposed noble society and this is what Sheridan predicts for pretenders of his time. The irony found in Charles witty comment to Sir Peter: theres/nothing in the world so noble as a man of Sentiment! hints the audience as well as Sir Peter and people who thinks like him, that the statement is a void pretension, just a tool for villains to act out as a nobility. The main center of the structure of social ethics and principles which is sentiment is totally decentered and deconstructed when Sir Oliver encounters this time Joseph: But now I am no more/a Broker, and you shall introduce me to the elder Brother/as Stanley. Once again borrowing another identity, (of Stanley a poor relative of the brothers mothers), Sir Oliver is to test Joseph, who unaware of the true identity of his companion, does not act his sentiments and declares that his uncle Oliver has done nothing for him: SURFACE. My dear Siryou are strangely misinformedSir Oliver is a worthy Man, a worthy mana very worthy sort of Manbut avarice Mr. Stanley is the vice of ageI will tell you my good Sir in confidence:what he has done for me has been a merenothing; tho People I know have thought otherwise and for my Part I never chose to contradict the Report. SIR OLIVER. What!has he never transmittedyouBullionRupees Pagodas! SURFACE. O Dear SirNothing of the kindnonoa few Presents now and thenchina, shawls, congo Tea, Avadavatsand indian Crackerslittle more, believe me. SIR OLIVER. Heres Gratitude for twelve thousand pounds! Avadavats and indian Crackers. (V:i) Joseph even refuses giving money to the supposed Mr. Stanley who has come for borrowing money and instead flatters himself for what he has done for that unfortunate young man and accuses Charles of being extravagant. Later Sir Oliver and Rowley, knowing what Joseph has done to Sir Peter tease his ideas of sentiment. SIR OLIVER. à ¢Ã¢â€š ¬Ã‚ ¦I come only to tell you, that I have seen both my Nephews in the manner we proposed. SIR PETER. A Precious Couple they are! ROWLEY. Yes and Sir Oliveris convinced that your judgment was right Sir Peter. SIR OLIVER. Yes I find Joseph is Indeed the Man after all. ROWLEY. Aye as Sir Peter says, Hes a man of Sentiment. SIR OLIVER. And acts up to the Sentiments he professes. ROWLEY. It certainly is Edification to hear him talk. SIR OLIVER. Oh, Hes a model for the young men of the age! But hows this, Sir Peter? you dont Join us in your Friend Josephs Praise as I expected. SIR PETER. Sir Oliver, we live in a damned wicked world, and the fewer we praise the better. (V:ii) The supposed binaries of good/evil that are now broken and it is not easily appropriate to call one as good and the other as bad explains how the transcendental signified of sentiment was decenterd by Sheridan at the time. As Jacque Derrida proposed the binaries can be meaningful in a relation of difference that is we know red is red because it is different from blue. In this drama, Sheridan pictures that the difference between good and evil, honest and dishonest, moral and immoral has turned into a deceptive play of appearances. For eighteenth century people, a person was good, because he did not gamble, drink, and did not court women. At the same time a person is evil since he did not behave morally and according to the defined sentiments. Sheridan wishes to change the attitude of the audience; to suggest that the criterion of difference for judging between good and evil is not right. Joseph is depicted as the epitome of the societys hypocrisy, he is known by his friends who act in the same way LADY SNEERWELL. O Lud you are going to be moral, and forget that you are among Friends. SURFACE. Egad, thats trueIll keep that sentiment till I see Sir Peter. It seems that being hypocritical is the fashion of the era and if one does not follow this fashion he is ruined as Charles was going to be ruined before his uncles arrival. The set of persons whose major task is to talk behind people and ruin characters create this school for scandal whose president as Sir Peter declares is Lady Sneerwell. Sir Peters astonishment implies how dangerous the result of their assembly could be: SIR PETER. Mercy on mehere is the whole set! a characters dead at every word, I suppose. (II:ii) Mrs. Candour, Benjamin Backbite and Crabtree assist her in this joyful business; they have time to include everybody in their malevolent conversations; as Mrs. Candour says the world/is so censorious no character escapes. They know that Charles is no man of pretending, and because of this they call him a miserable scandal in comparison to his brother. As Derrida studies the binaries, he claims that each binary opposition is a hierarchy, because always one term in the pair is privileged or considered superior to the other (Tyson 254). Hence, if one finds the binary oppositions in a culture and at the same time identifies the privileged one in the pair, one can discover something about the ideology of that culture. In this case in the binary of good/evil, the privileged is good, but the problem is that, good and evil are arbitrary concepts. What the eighteenth century upper-class society understood as good were just a set of sentiments that were practiced through appearances. And what they recognized as evil, were again a set of behaviors that were announced universally as evil by the ideological apparatuses. What Sheridan does in his play, is to challenge the mind of the audience to rethink about the structure of these pre-established binaries and their ideological hierarchies hidden behind them and to try to deconstruct these structures in every individuals comprehension. Drinking and flirting women and borrowing money from usurers cannot be an appropriate criterion for judging people as evil and immoral while good sticking to the fashionable norms of behavior of the time and the moral sentiments cannot be a correct measure for estimating a character as good. He also compares the situation of a so-called good person to an actor who plays games and acts out roles by changing appearances and thus is a deceiver and a pretender. This is the great deconstruction of social ideologies perfectly done by Restoration comedies such as The School for Scandal.

Issues Of Environmental Degradation Environmental Sciences Essay

Environmental debasement is a procedure through which the natural environment is compromised in some manner, cut downing biological diverseness and the general wellness of the environment. This procedure can be wholly natural in beginning, or it can be accelerated or caused by human activities. Many international organisations recognize environmental debasement as one of the major menaces confronting the planet, since worlds have merely been given one Earth to work with, and if the environment becomes irreparably compromised, it could intend the terminal of human being. One of the major menace the planet faces today, environmental debasement, is bound to do life hard for all the life signifiers, including human existences, now or subsequently. Surveies by some of the high organisations reveal that the impairment of environment is happening at an dismaying rate. In fact, the High Level Threat Panel of the United Nations has enlisted environmental debasement as one of the 10 menaces fo r us. This issue portions infinite with jobs like poorness, terrorist act and civil war in the list, and this itself highlights the fact that we are heading for a certain catastrophe. It is defined as a procedure wherein the natural environment of the planet is degenerated to such an extent, that the biodiversity and the general wellness of the planet is subjected to drastic decrease. In other words, this phenomenon can be defined as impairment of the Earth ‘s natural milieus as a consequence of inordinate development of the available resources. These resources include H2O, air, vegetation, zoology, dirt etc. Basically, the life on the planet is interwoven to such an extent that a lessening in a peculiar property triggers a Domino consequence on all the other properties dependent on it. ItA is the devastation ofA ecosystems and the extinction ofA wildlife. It is defined as any alteration or perturbation to the environment perceived to be hurtful or unwanted. Environmental debasement is one of theA Ten ThreatsA officially cautioned by theA High Level Threat PanelA of theA United Nations. Fig,1 Showing pollution from chimneysCauses:Environmental debasement is a consequence of the dynamic inters play of socio-economic, institutional and technological activities. Environmental debasement can be attributed to assorted human activities, every bit good as some natural procedures, with the later holding an undistinguished portion. Most of the resources on the planet are vulnerable to depletion, and the rates at which we are working them have already brought some of them to the threshold of exhaustion. Exploitation of theA dodo fuelsA is the best illustration of this phenomenon. Large scale development has depleted the dodo fuel militias across the universe, therefore go forthing us with no option but to happen an alternate beginning of energy. Other human activities which have been lending to environmental debasement include urbanisation, overpopulation, A deforestation, pollution, hunting, etc. Environmental alterations may be driven by many factors including economic growing, population growing, urbanisation, intensification of agribusiness, lifting energy usage and transit. Poverty still remains a job at the root of several environmental jobs.Social Factors:PopulationPopulation is an of import beginning of development, yet it is a major beginning of environmental debasement when it exceeds the threshold bounds of the support systems. Unless the relationship between the multiplying population and the life support system can be stabilized, development programmes, howsoever, advanced are non likely to give coveted consequences. Population impacts on the environment chiefly through the usage of natural resources and production of wastes and is associated with environmental emphasiss like loss of biodiversity, air and H2O pollution and increased force per unit area on cultivable land. Fig.2 Population in India India supports 17 per cent of the universe population on merely 2.4 per cent of universe land country. Its current rate of population growing at 1.85 per cent continues to present a relentless population challenge. In position of the linkages between population and environment, a vigorous thrust for population control need barely be over emphatic.PovertyPoverty is said to be both cause and consequence of environmental debasement. The round nexus between poorness and environment is an highly complex phenomenon. Inequality may further unsustainability because the hapless, who rely on natural resources more than the rich, deplete natural resources faster as they have no existent chances of deriving entree to other types of resources. Furthermore, degraded environment can speed up the procedure of poverty, once more because the hapless depend straight on natural assets. Although there has been a important bead in the poorness ratio in the state from 55 per centum in 1973 to 36 per centum in 1993-94, the absolute figure of hapless have, nevertheless, remained changeless at around 320 million over the old ages. Acceleration in poorness relief is imperative to interrupt this nexus between poorness and the environment.UrbanizationLack of chances for paid employment in small towns and the ecological emphasiss is taking to an of all time increasing motion of hapless households to towns. Mega metropoliss are emerging and urban slums are spread outing. There has been an octuple addition in urban population over 1901-1991. During the past two decennaries of 1971-91, India ‘s urban population has doubled from 109 million to 218 million and is estimated to make 300 million by 2000 AD. Such rapid and unplanned enlargement of metropoliss has resulted in debasement of urban environment. It has widened the spread between demand and supply of infrastructural services such as energy, lodging, conveyance, communicating, instruction, H2O supply and sewage and recreational comfortss, therefore consuming the cherished environmental resource base of the metropoliss. The consequence is the turning tendency in impairment of air and H2O quality, coevals of wastes, the proliferation of slums and unwanted land usage alterations, all of which contribute to urban poorness.Economic FactorsTo a big extent, environmental debasement is the consequence of market failure, that is, the non existent or ill functioning markets for environmental goods and services. In this context, environmental debasement is a peculiar instance of ingestion or production outwardnesss reflected by divergency between private and societal costs ( or benefits ) . Lack of good defined belongings rights may be on e of the grounds for such market failure. On the other manus, Market deformations created by monetary value controls and subsidies may worsen the accomplishment of environmental aims. The degree and form of economic development besides affect the nature of environmental jobs. India ‘s development aims have systematically emphasized the publicity of policies and programmes for economic growing and societal public assistance. Between 1994-95 and 1997-98, the Indian economic system has grown a small over 7 per cent per annum: the growing of industrial production and fabrication averaging higher at 8.4 per cent and 8.9 per cent severally during these old ages. The fabricating engineering adopted by most of the industries has placed a heavy burden on environment particularly through intensive resource and energy usage, as is apparent in natural resource depletion ( fossil fuel, minerals, lumber ) , H2O, air and land taint, wellness jeopardies and debasement of natural eco-systems. With high proportion dodo fuel as the chief beginning of industrial energy and major air fouling industries such as Fe and steel, fertilisers and cement growth, industrial beginnings ha ve contributed to a comparatively high portion in air pollution. Large measures of industrial and risky wastes brought approximately by enlargement of chemical based industry have compounded the wastes direction job with serious environmental wellness deductions. Conveyance activities have a broad assortment of effects on the environment such as air pollution, noise from route traffic and oil spills from marine transportation. Transport substructure in India has expanded well in footings of web and services. Thus, route conveyance histories for a major portion of air pollution burden in metropoliss such as Delhi. Port and harbor undertakings chiefly impact on sensitive coastal eco systems. Their building affects hydrology, surface H2O quality, piscaries, coral reefs and Rhizophora mangles to changing grades. Direct impacts of agricultural development on the environment arise from farming activities which contribute to dirty eroding, land salination and loss of foods. The spread of green revolution has been accompanied by over development of land and H2O resources, and usage of fertilisers and pesticides have increased many fold. Switching cultivation has besides been an of import cause of land debasement. Leaching from extended usage of pesticides and fertilisers is an of import beginning of taint of H2O organic structures. Intensive agribusiness and irrigation contribute to set down debasement peculiarly salination, alkalization and H2O logging.Institutional FactorsThe Ministry of Environment & A ; Forests ( MOEF ) in the Government is responsible for protection, preservation and development of environment. The Ministry works in close coaction with other Ministries, State Governments, Pollution Control Boards and a figure of scientific and proficient establishments, universities, non-Go vernmental organisations etc. Environment ( Protection ) Act, 1986 is the cardinal statute law regulating environment direction. Other of import statute laws in the country include the Forest ( Conservation ) Act, 1980 and the Wildlife ( Protection ) Act, 1972. The failing of the bing system lies in the enforcement capablenesss of environmental establishments, both at the Centre and the province. There is no effectual coordination amongst assorted Ministries/Institutions sing integrating of environmental concerns at the inception/planning phase of the undertaking. Current policies are besides fragmented across several Government bureaus with differing policy authorizations. Lack of trained forces and comprehensive database delay many undertakings. Most of the State Government establishments are comparatively little enduring from insufficiency of proficient staff and resources. Although overall quality of Environmental Impact Assessment ( EIA ) surveies and the effectual execution of the EIA procedure have improved over the old ages ; institutional beef uping steps such as preparation of cardinal professionals and staffing with proper proficient individuals are needed to do the EIA process a more effectual instrument for environment protection and sustainable development.Habitat FragmentationHabitat atomization carries long term environmental impacts some of which can destruct full ecosystems. An ecosystem is a distinguishable unit and includes all the life and inanimate elements that reside within it. Plants and animate beings are obvious members, but it will besides include other constituents on which they rely on such as watercourses, lakes, and dirts. Habitats become disconnected when development breaks up solid stretches of land. Examples include roads which may cut through woods or even trails which wind through prairies. While it may non sound all bad on the surface, there are serious effects. Some wildlife species require big stretches of land in order to run into all of their demands for nutrient, home ground, and other resources. These animate beings are called country medium. When the environment is fragmented, the big spots of home ground no longer exist. It becomes more hard for the wildlife to acquire the resources they to last, perchance going threatened or endangered. The environment suffers without the animate beings that play their function in the nutrient web. A more critical consequence is land perturbation. Many weedy works species such as garlic mustard and violet loosestrife are both timeserving and invasive. A breach in the home ground gives them an chance to take clasp. These aggressive workss can take over an environment, displacing the native vegetation. The consequence is habitat with a individual dominant works which does n't supply adequate nutrient resources for all the wildlife. Entire ecosystems are threatened with extinction. Some weeds are so invasive and aggressive that they are declared noxious by the federal or province authoritiess to forestall them from destructing good countries. The cultivation or even the sale of noxious weeds is prohibited by jurisprudence. Soil eroding and desertification: A The development of the fertile top-soil takes centuries. But, it can be removed really easy due to human activities like over-cultivation, unrestricted graze, deforestation and hapless irrigation patterns, ensuing in waterless spots of land. When big waste spots extend and run into over clip, a desert is created. Internationally, it has been recognized that desertification is a major job presents, peculiarly due to increased urbanisation.Water logging and dirt salt:Irrigation without proper drainage of H2O leads to H2O logging in the dirt. Besides impacting the harvests, H2O logging draws salt to the surface of the dirt. The salt so is deposited as a thin crust on the land surface or starts roll uping at the roots of the plants.A A A A A This increased salt content is unfriendly to the growing of harvests and is highly detrimental to agriculture. A Water logging and dirt salt are some of the jobs that have come in the aftermath of the Green Revolution. Inappropriate land usage can take to dirty debasement. Bad farming techniques are frequently responsible for land debasement. Leaving Fieldss bare, or plowing them up and down the sides of a hill can do terrible dirt eroding when it rains to a great extent as the dirt has nil maintaining it in topographic point. When the left over parts of harvests and carnal manure are ploughed back into the dirt they serve to refill and fertilise it. However, if the harvests are cut to be fed to animate beings and the manure is burnt as a fuel, the dirt will hold no manner of refilling itself, and lessenings in birthrate. Sometimes landholders make alterations in the manner they use the land in an effort to do the land more productive, but frequently these alterations damage the land and really do it less productive.Effectss:When mills produce harmful chemicals and toxic waste into organic structures of H2O, worlds suffer. Pesticides and fertilisers can besides acquire into a part ‘s H2O system and foul it. Drinking H2O is contaminated. Some shacking in third-world states are extremely affected by the debasement of our planet and these unhealthy patterns cause the followers: Illnesss Death in kids Death in grownups More late environmental debasement effects are going more and more obvious in signifier of scope ofA environmental issuesA impacting the planet. The risky waste let out by the industries tends to pollute the H2O organic structures in the locality, therefore go forthing the H2O unfit for imbibing. Similarly, A nursery gases, such as Chlorofluorocarbons and C dioxide, allow out in the ambiance have a annihilating consequence on the environment, therefore doing the planet vulnerable to a scope of jobs, includingA planetary warmingA andA clime alteration. Worlds have rarely sacrificed their basic necessities, but recently development of resources to carry through these basic necessities itself is taking a toll on the environment.The effects of the major environmental jobs on both wellness and productiveness are:a. Water pollution and H2O scarceness: As per the appraisal of UN, more than two million deceases and one million millions of unwellnesss a twelvemonth are attributable to H2O pollution. Water scarceness compounds these wellness jobs. Productivity is affected by the costs of supplying safe H2O, by restraints on economic activity caused by H2O deficits, and by the inauspicious effects of H2O pollution and deficits on other environmental resources such as, worsening piscaries and aquifer depletion taking to irreversible compression. Fig. 3 Water pollutionb.A Air pollution:As per the appraisal of UN, urban air pollution is responsible for 300,000-700,000 deceases yearly and creates chronic wellness jobs for many more people. Restrictions on vehicles and industrial activity during critical periods affect productiveness, as does the consequence of acid rain on woods and H2O organic structures.c.A Solid and risky wastes:Diseases are spread by ungathered refuse and blocked drains ; the wellness hazards from risky wastes are typically more localised, but frequently acute. Wastes affect productiveness through the pollution of groundwater resources.d.A Soil debasement:Depleted soils addition the hazards of malnutrition for husbandmans. Productivity losingss on tropical dirts are estimated to be in the scope of 0.5-1.5 per cent of GNP, while secondary productiveness losingss are due to siltation of reservoirs, transit channels and other hydrologic investings. Fig. 4 Land debasemente. Deforestation:Death and disease can ensue from the localised implosion therapy caused by deforestation. Loss of sustainable logging possible and of eroding bar, watershed stableness and C segregation provided by woods are among the productiveness impacts of deforestation.f. Loss of biodiversity:The extinction of works and animate being species will potentially impact the development of new drugs ; it will cut down ecosystem adaptability and lead to the loss of familial resources.g. Atmospheric alterations:Ozone depletion is responsible for possibly 300,000 extra instances of tegument malignant neoplastic disease a twelvemonth and 1.7 million instances of cataracts. Global heating may take to increase in the hazard of climatic natural catastrophes. Productivity impacts may include sea-rise harm to coastal investings, regional alterations in agricultural productiveness and break of the marine nutrient concatenation.h. Poverty:In many states in Africa, harvest c rops are falling as ingestion additions. Peoples are happening less alimentary nutrient to eat. One statement held is that while Fieldss in wealthier states are used to turn harvests forA biofuel, poorer states, particularly those around the Equator, are vulnerable to endure alterations, H2O deficits, and urbanisation. All of these factors are increasing the wellness and lives of 1000s. Some scientists and conservationists are inquiring that non-food points and agribusiness waste be used as alternate fuel for vehicles alternatively.i.Losing Earth ‘s Beauty:As worlds dump waste merchandises, usage chemicals, and over fish in the oceans and seas, countries of beauty such asA coral reefsA are damaged. At times the devastation is so great that is can non be reversed. We are killing our planet and the effects are enormous. One illustration of this lies within the seashore lands of Thailand. Here marine and coastal resources at hazard. Vast countries of Rhizophora mangle wetlands have been lost. Coral reefs continue to endure debasement, and the entire fish available for catching is worsening. Not merely is the debasement doing Marine and coastal resources to be lost, but this issue holds big economic jobs. When there are non plenty fish to catch, fishermen are without income to back up themselves and their households. In some coastal towns, the shores are gnawing at a rate of one to five metres per twelvemonth. This consequences in an one-year loss of more than six billion ticals ( $ 150 million ) in economic footings.Decision:A The impact of environmental catastrophes can be lay waste toing on the societal, economic, and environmental systems of a state or part every bit good as the planetary ecosystem. Environmental catastrophes do non acknowledge semisynthetic boundary lines, and endanger the beques t left to future coevalss of a clean and supportive environment. Because of the mutuality of Earth ecosystems international co-operation is paramount to forestall, and when catastrophe work stoppages, respond to alleviate rapidly and efficaciously the effects of environmental catastrophes. Therefore, Governments, International organisations and communities must work together – at all degrees – to decrease the hazards associated with environmental debasement and its contributing factors, such as clime alteration, and guarantee that vulnerable people are prepared to last and accommodate. At the same clip, companies, organisations and persons must besides guarantee that their work is environmentally friendly and sustainable.Types of environmental debasement:There are many different types of environmental debasement. Some of the chief types in Namibia are soil eroding, deforestation, bush invasion, desertification and salinisation. Soil eroding Soil eroding is the gradual have oning off of dirt by either physical dislocation or chemical solution which is so transported away by agencies of H2O, air current or ice to another location. Soil eroding is the taking cause of harm to our dirts, go forthing them wastes and finally less productive. It can take centuries to make merely a few centimetres of dirt and merely a few minutes to destruct the same few centimetres. Today the rate of eroding has been speeded up by human activities. Consequently doing dirt eroding an ever-increasing job. Soil eroding consequences from the ways that people use the land. Practices such as tree felling cause deforestation, and can take to dirty eroding. The removed trees would normally guard the dirt from rain and air current as their roots hold the dirt in topographic point. Additionally many land proprietors cut down trees to make infinite in which to works harvests and rise animate beings which finally can take to dirty eroding.Soil salinisationThis is a type of environmental debasement that is peculiarly common in of course dry countries that undergo irrigation and do non let for any fallow periods for the land to retrieve. Irrigati on strategies are set up to supply a changeless flow of H2O to dry lands so that harvests can be grown. However when irrigation systems are severely designed the consequences can be black. The irrigation causes the water-table degree to lift conveying natural salts to the surface. The salts cause jobs as they restrict the root activity of the works and hence decelerate down its growing. In countries with high rates of vaporization the salts go even more concentrated. The concluding consequence is that the dirts are excessively piquant for workss to be able to turn in them and the debauched land has to be abandoned. Soils which have been affected by salinisation are really hard and expensive to rehabilitate and frequently remain fresh and abandoned.DesertificationDesertification occurs when productive lands are turned into non-productive desert as a consequence of hapless land-management. This by and large occurs in semi-arid countries such as Namibia. ( See the Information Sheet on Desertification )DeforestationThis is the lasting devastation of autochthonal woods and forests which consequences in a loss of natural resources every bit good as a protective barrier for surface soil. ( See the Information Sheet on Deforestation )Bush InvasionBush invasion happens where woody flora gets so thick that it threatens farming lands. Bush invasion happens because woody flora and grasses have different growing rates taking the woody flora to take over and r ule a piece of land. Before the debut of domestic farm animal, the balance between grasses and woody flora would hold been kept in cheque by fires and game. This would hold resulted in an African Savannah dominated by grass with merely a few scattered trees. With the debut of farm animal the balance was upset. Most of the game was eliminated and selective grazers were brought in. Fire eruptions have besides been eliminated every bit far as possible due to human intercession. This means that grasses are to a great extent eaten but the trees which are normally controlled by fires, continue to turn. The consequence is a displacement in the balance in favour of trees and woody flora. Since the growing of grass is limited the dirt is mostly left bare doing it particularly susceptible to dirty eroding by air current and H2O. The sedimentations of foods are hence progressively found merely under trees and shrubs, doing it hard for grasses to turn. Finally the grasses cease to vie for H2O and decease out. Most of Namibia ‘s best agriculture lands are bush encroached. As a effect the land supports less and less livestock per hectare as the woody flora additions. It becomes more hard for the cowss to travel in or amongst the shrubs in hunt for grazing lands. The bulk of valuable foods and H2O in the dirt are so taken up by the infringing shrub and the grasses can non entree them.Loss of biodiversityLoss of biodiversity is a decrease in the assortment of works and carnal species. In countries where environmental debasement has occurred there is frequently a loss of biodiversity as a consequence of the break to the ecosystem. However the loss of biodiversity itself can be considered a signifier of environmental debasement. The scope of familial makeup ( works and carnal assortments ) in a peculiar country can be considered to be a natural resource and is of import in keeping a healthy environment. The biodiversity of an country can diminish as a consequence of pollution, poaching, spread outing agribusiness and urbanisation. Sometimes there is a direct decrease in the figure of a peculiar species which itself if being threatened, but more frequently it is as a consequence of a break in the ecosystem and nutrient concatenation, which causes a Domino consequence, impacting a greater figure of beings.HOW TO STOP ENVIRONMENTAL DEGRADATION:Legislations:Assorted Torahs has been framed in India for the protection of environment and some of these are cited below-A I ) Section 268 to 290 of Indian Penal Code trades with public nuisances. Public nuisance means pollution of air, H2O, blasting, inordinate fume, crud and other polluting activities.A two ) Section 133 and 143 of Code of Criminal Procedure Code and Section 91 of Code of Civil Procedure envisages that a individual may near a Magistrate and District Judge severally by registering a ailment or request about the public nuisance. three ) Under Law of Torts, particular harm can be claimed from nuisance maker/violator of environment. four ) The Water ( Prevention and Control of Pollution ) Act'1974, V ) The Environment Protection Act'1986, six ) Wildlife ( Protection ) Act'1972, seven ) The Air ( Prevention and Control of Pollution ) Act'1981, eight ) The Prevention of Cruelty of Animals Act'1960, nine ) The National Environment Tribunal Act'1995. Problem of pollution is the result of urbanisation, overpopulation and industrialisation. In modern times, hence, it needs more effectual legal sentiments to counter the above. Consequently Indian parliament passed The Environment Protection Act'1986 to safeguard the environmental debasement. The Indian Penal Code has few commissariats on the topic, but they are uneffective when faced with the jobs of an industrialised society. The first job to pull the attending of certain province statute law in India was H2O pollution. But it was merely in 1974 that a Central Act was enacted on the topic to be followed by The Water ( Prevention and Control of Pollution ) Cess Act'1977 and thenceforth most drastic jurisprudence had been enacted as Environment ( Protection ) Act'1986. India foremost got the gustatory sensation of environmental catastrophe by two calamities that befell India – the Bhopal catastrophe in 1984 and Sri Ram Fertilizer Plant leak in 1985. The Bhopal Gas Leak Disaster ( Processing of claims ) Act'1985 gave the Cardinal Government the exclusive authorization to stand for ( in judicial proceeding ) the victims of Bhopal for compensation claims against the Union Carbide Company. Sri Ram gas Leak did non bring forth legislative activity but prompted Mr. M.C.Mehta ( On behalf of Hindustani Andolon ) and certain other organisations to get down to utilize the effectual legal tool in the signifier of Public Interest Litigation ( PIL ) . This gave the Supreme Court an chance to pronounce certain of import philosophy on civil wrong jurisprudence, corporate jurisprudence ( peculiarly the civil liability of managers for wrongs committed by the corporate organic structure ) . Recently, Supreme Court has loosely and liberally interpreted the Article 21 and transgressed into the country of protection of environment and held that the protection of environment and citizen ‘s right to populate in eco-friendly atmosphere interpreted as the basic right guaranteed under Article 21. Recently to extenuate the demands of environment related judicial proceeding, â€Å" Green Benches † had been constituted in many High Courts in the Country. Some of the undermentioned determinations of Supreme Court of India has a great branching towards the protection and safeguarding the environment and keep the ecological balance. At one point of clip, the harm caused to the environment reaches a phase wherein the environment ca n't achieve the needed balance on its ain. In such a state of affairs, we worlds need to step in, and guarantee that the harm is curbed, and the balance is attained. Simple steps, such as preservation of electricity, use ofA alternate energy beginnings, avoiding the usage of things that pollute the environment, A dirt conservationA etc. , can assist in salvaging the environment from the menace of debasement. Environmentalists, the universe over, are seeking their best to salvage our environment, and we need to make our spot to do certain that they win. The demand of the hr is to place the causes of environmental debasement, and extinguish them one by one. We need to understand the fact that we are a portion of the interlacing life system on the planet, and any jobs, like environmental debasement andA environmental pollution, are bound to impact us straight or indirectly. Though the catastrophe is non expected to go on tomorrow or a hundred old ages from now, that does n't intend it will ne'er go on at all. That being said, the burden is on us – the most intelligent species on the planet, to do certain that such jobs are kept at bay.Stairss we can take:There are ways which we can assist to diminish debasement in our environment. Some of these include: Purchase recycled merchandises Conserve H2O Do non litter or flip waste into inappropriate topographic points Conserve energy Join an consciousness group Talk with others about the impacts of environmental debasement Be an advocator to salvage our planet! Reach Your GovernmentA – Tell your local functionaries that you want information on the community ‘s H2O supply and local defilers. Make certain functionaries recognize your right to cognize about your H2O supply. Dispose of Hazardous Waste – Make certain that risky waste is decently disposed of, non merely left around or placed with other refuse. Do n't Dump Chemicals – Never pour toxic substances down the drain. Although H2O is cleaned, metropoliss do non hold the equipment to extinguish all toxic substances from the H2O supply. Find Your Water ‘s Source – Learn about where your community ‘s H2O comes from. Keep a close oculus on this H2O beginning and encourage others to make the same. Read Well Reports – Community good operators frequently produce supervising studies on the safety of local Wellss. Ask the operators to give you a transcript of these stuffs and remain up-to-date on your Wellss. Substitute Substances – You can do your ain non-toxic versions of many popular merchandises, such as insect repellants. Making so prevents the toxic chemicals found in these merchandises from come ining the environment and the H2O supply.