Tuesday, August 25, 2020

Business across the globe Essay Example | Topics and Well Written Essays - 250 words

Business over the globe - Essay Example In this way, ads through bunch media have become basic components for making mindfulness about the items. In the current occasions, the organizations are utilizing creative way to deal with publicize their merchandize as it furnishes them with more noteworthy influence to arrive at bigger client fragment. While sponsorship of occasions have gotten gigantically appealing, other media channels, particularly whimsical method of exposure like utilization of open vehicle, road plays and so forth are being utilized all the time by the organizations. The commendable case of British Airways is an a valid example which has utilized underground cylinders and nearby trains. The delicate music that plays in the trains and underground cylinders is supported by the British Airways. In America, the train tickets and transport tickets are utilized by various organizations as notice stage. These sorts of new channels are savvy as well as ready to make mindfulness about the organization and its items across tremendous database of imminent clients. The wide extent of elective media has in this way, gigantic potential to enter and make a believable and long haul showcase position for the products and ventures of the organizations.

Saturday, August 22, 2020

Essay on Teens - Popular Musics Impact on Youth -- Exploratory Essays

Well known Music's Impact on Youth Well known music and its craftsmen enormously affect our way of life's childhood from age to age. In practically any age inside the previous fifty years, the conduct and convictions of most of pre-teenagers and adolescents can be firmly connected with those of the mainstream music craftsman's of that time. Which music was the well known music changed radically a few times between the 1950s and the present, alongside the mentalities of that age's young grown-ups. With each change in well known music came likewise an enduring change in the conduct of ages to follow. Now and again, the change was obvious - the band or craftsman was making or encompassed by contention - in different cases, the change was not clear until thereafter, a learning experience maybe. During the 1950s, Bill Haley and the Comets originally utilized rock to portray a melodic structure. They additionally discharged two motion pictures, Blackboard Jungle, and Rock Around the Clock, which included their music and were pointed explicitly at youthful crowds. Writing board Jungle recounted to an account of high school estrangement and furthermore made a star of Haley as a result of the staggering number of negative reactions it got. Additionally, since grown-ups of that time thought the music was outright terrible, the youngsters were much increasingly attracted to its sound (Brown, 50, 53). Elvis Aaron Presley is known as the Lord today, however in the mid-fifties, he was known as Elvis the Pelvis in view of his pelvic pushes and to some degree misrepresented hip developments (67). These sexual idiosyncrasies grabbed the eye of young ladies who saw him as a sex symbol, yet in addition grabbed the eye of the media. In the fifties, these activities were too disgusting to even consider being appeared on televi... ... What is to be gained from our age? There doesn't have all the earmarks of being an obviously characterized development being advanced like the antiwar development of the sixties and seventies. Our age will leave an inheritance, or an exercise to be educated. Through the ages we have learned a lot; sedate mindfulness, duty, and safe sex were all progressions looked by ages following the past age's ways of life. Our kids will confront various ways of life that we are confronting now, and the famous music of their time will most likely shape their conduct and disposition to accommodate their age. Works Cited Earthy colored, Charles T. The Art of Rock and Roll. Englewood Cliffs: Prentice-Hall Inc. 1987. Christgau, Robert. Any Old Way You Choose It: Rock and Other Pop Music, 1967-1973. Baltimore: Penguin Books Inc. 1973. http://www.factmonster.com/ce6/ent/A0860766.html

Thursday, August 6, 2020

A Break from Break

A Break from Break Ive missed mystery hunt every year so far. Freshman year I found myself sick and just laid in bed the first two days of the hunt, feeling moldy. By Sunday Id had been well enough to visit first easts team headquarters in building 12. I left after 5 minutes and returned with a can of Oust air sanitizer and a pack of Pringles chips. I worked on some puzzle involving braille until I felt like lying down some more. Sophomore year was simpler. I was in China visiting relatives all IAP. That would be my last visit as a Chinese citizen. This year, I spent the weekend at the Conference for Undergraduate Women in Physics at Yale (CUWPY). So, instead of talking about Mystery Hunt, Ill talk about that. If I can help it I try not to walk around New Haven with an expensive camera slinging from my shoulders. I left it in my dorm room while I was away. I figured Ill just borrow my parents point-and-shoot for the weekend while Im in the area. It turns out that using a new camera, for me, was a little like being fitted with a new pair of arms. The flash went off constantly and I found myself apologizing every few seconds and more to myself than anyone else. In the pictures that follow, Ive forsaken the higher resolution links (for the most part) as those are pretty unpleasant to look at. A lot of color adjustment makes for crappy close-ups, and the white balance of the camera was all whack. Id lived in the shadow of Yale University for 7 years before going up to Boston for college but this was my first time there as a tourist. The difference being it was vastly more fun. The conference was well organized, and reimbursements provided for travel and hotel accommodations. Friday evening a group of about 10 of us from MIT caught the 6:45pm Amtrack Regional to Washington D.C. and arrived in New Haven about 9:10. Three taxis took us to the Courtyard Marriot on Whalley Avenue. After settling down in our hotel rooms we went out for some ice cream and stopped on our way back at a party going on in some suite in Branford College (a residential college of Yale). The place was very 18th-century, carved stone passageways and wrought iron gates. The party was mediocre and we retired to our rooms. We were each granted a double room which we then shared with a roommate. Two big beds, two people. I, too, had a roommate but she did not show up for the conference. I had neighbors on the same floor. 419 to my 421. And quickly we discovered that our rooms were connected by a set of inconspicuous doors and soon we had a pretty hoppin one-floor multiroom complex. A regular women in physics party pad. We used all this space to watch TV vigorously and type on our computers. Watching TV in my hotel room. Chillin. Lectures on the first day included a talk about protein folding in the interdisciplinary area of BioPhysics and why you should not to enter grad school in an interdisciplinary area such as BioPhysics. At least if youre not prepared to deal with being an orphan of sorts. Howard Georgi from Harvard came to discuss a certain Larry Summers Syndrome, and the future of the Harvard Science and Engineering departments after Larrys retirement. He argued for a multidimensional aptitude scale, where good scientists lie at the extreme of two or more independent axes and criticized the one-dimensional fixation on IQ. At lunch, we met with Yale faculty members in physics and discussed, among other topics, the need for positive academic role models with whom children of all races and genders could identify. I met physics majors from NYU, Sarah Lawrence, Yale, Connecticut College at my table. A careers panel in the afternoon offered professional options for women physics undergraduates, advice for grad schools, and, of course, addressed the family vs. career concern. How many, if you had to choose, would choose family over a career in physics? Maybe 25-30 out of the 100 girls in the hall raised their hands. How many would choose their career? Slightly more. How many cant decide? A whole lot. If youre wondering I raised my hand pretty quickly for the first option. A really demanding career with no family to come home to seems like a surefire way to get yourself deeply depressed. But how about both? Conclusions? Sure, with a supportive husband. Success stories were told. Its possible, were told. The lectures were held in the Linsly-Chittenden Hall on Yales Old Campus, in Room 101. Lunch and dinner were held in different locations depending on what the schedule permitted. Here are some pictures I took this weekend of the dismally cold Yale Campus. Old Campus where the conference was held: Freshman dorm in the background. And the inside of Linsly-Chittenden Hall: Yale is very proud of its seal. It was on absolutely everything we touched this weekend. Lecture Room 101 where we spent most of our time. Another room where we sometimes had lunch. Our conference days began promptly at 8:45am. Bagels and pastries and coffee and tea were among the complimentary breakfast items (served on napkins, cups, plates, all emblazoned with the yale crest). Now, Im no morning person and IAP is no time of year for morning people. Heres the big cup of coffee I made myself each morning in the hotel room: Thats my MIT class ring on the side. Which I found at home where I went for dinner Saturday night. I thought Id lost it; my mom found it in my little baby blue room. This isnt the good one anyways. But I guess thats why I wear this one around and not the gold. I took some time off in the middle of the day to go shopping on Broadway. New Haven is very much a college town- Broadway and the area around the New Haven Green are not only the best, most downtown parts of New Haven, but are also central to the Yale campus. Walking up Elm Street several blocks from Old Campus there are shops (Yale Bookstore, J.Crew, Urban Outfitters, Thom Brown) and eateries (Au Bon Pain, Asian Noodles place, Burger joint called the Educated Burger, ha, and Starbucks, if it counts.). I grabbed some soup at ABP, tried on some Yale class rings at the Bookstore (Oh, the design is the same for every year?, Hm, well Ill have to think about it.), got a nosebleed while reading a book on a puffy couch in Urban Outfitters, bought a little stuffed roommate for myself at the Yale Gift Store (the first Yale paraphernalia that I own). Here he is getting ready for bed: Here he is in the morning all excited for another great conference day: Broadway Avenue and its stores (our hotel was right off Broadway): A little further down we get into the Residential Colleges. I sometimes try to envision seeing Yale the same way that I see MIT, the way Yale students must see Yale. I try to imagine coming home to Saybrook College after a long day in the Quad like I do to East Campus. I cant do it. I think Ive been going with my mom to the biology labs for too long. I think this was Trumbull College. Saturday night, getting back to the hotel room after chilling with my parents for a few hours (my dad had encouraged me to stay at the hotel, meet people), we spent a few hours more or less deciding on what movie to see and finally went to the Cinema on Temple Street. Sunday was windy like a hurricane and frigid as hell, too, as a cold front swept over New Haven. This was the day of lab tours. And we marched, like soldiers to a war, heads bowed to the wind, determinedly, dutifully, to Yales Physics and Chemistry laboratories on the infamous Science Hill. It felt like more walking outside than Id done in 3 years. Dont ever let anyone tell you that Science Hill isnt far. Back when I was applying to colleges Yale buttered me up and insisted Science Hill isnt that far its totally on campus, and I believed them. Well, we walked for half an hour each way. Even when we finally got to this Science Hill, it was this sprawling campus of all these similar-looking but disconnected buildings and to go from one to another we had to walk around buildings and through lots, all while my face froze and fell off my head. Their facilities were quite impressive, but the number of resulting pictures on my camera is limited as I didnt quite get my motor functions back until I was on the train ride home. Heres their (huuuge) central library that we passed (along with most of New Haven) on our way to Science Hill: By contrast, MIT has 13 (?) separate libraries scattered all around campus, the largest of which maybe measures up to 1/5 of this one. One of the first labs, I think. I dont remember much I was so cold. Yales particle accelerator. Its very impressive, and takes up quite a few large rooms. The physicist giving the tour was under the impression that it was the largest accelerator owned by any college in the country. I was pretty sure that accelerator was at Stanford, but I did not bring that up. As souvenirs we each got a couple frames of negatives from a bubble chamber experiment. Bubble chambers use superheated liquid and tiny trails of bubbles to detect the existence and path of very small things inside the chamber, and are particularly useful in particle physics experiments in which a whole host of particles are created. At some point, there was a poster presentation by those who wanted to bring a poster of their research and present it. I went to see this and stayed a while, but I passed on the opportunity myself. The train back was delayed by 25 minutes and we got home around 10pm sunday. Looks like its back to IAP as usual for me, I cant say I didnt appreciate the break from break though. There are tons of opportunities like this around campus, to connect with other institutions, their faculty, their students if youre interested in this sort of thing, just keep your eyes open, and get on some mailing lists. :) Til next time, lulu

Saturday, May 23, 2020

Ethical Issues in Counselling - 4624 Words

In no more than 3,000 words you are required to complete an essay on ethical issues in the practice of counseling, by addressing the following question: What are the two ethical issues which are likely to be the most concerning for you personally in your counseling work? Include a discussion of: 1. why each is important in your counseling work, or likely to be so; 2. what contribution recent journal articles make to discussion of these issues; 3. having read and considered the relevant literature on these issues, discuss how you are likely to deal with each of the two issues. Your essay should be written in the first person and should include a personal, reflective discussion, but should be scholarly and include a carefully selected†¦show more content†¦It would be better for the counsellor and Silbertrust to have discussed prior to and after the incidence, so that the motives of the counsellor, the response of Silbertrust could have been clarified and documented, to arrest further boundary crossing, once the immediate needs of Silbertrust had been met. Likewise, if I encounter similar occasions in which a boundary crossing is judged to be worthwhile, in view of the urgent needs and benefits of the client, similar procedures should be adopted. Discussion on Boundary Setting Consistent yet flexible boundaries are often therapeutic and can help clients develop trust in the therapy relationship (Corey, G.., Corey, M.S. Callanan, P., 2007, p.268). St. Germaine (1993) proposes healthy boundaries to be set from the outset, and it is my endeavour to empower my clients to discuss and build a consistent boundary with me from the beginning of therapy, by considering the culture of the church community, the personality, history, cultural background and prevailing problems of individual clients, so that it would not be a boundary that needs to be often crossed. A boundary that does not function as a boundary is not a boundary. The flexibility of boundaries lies in their openness to evaluation, discussion and revision rather than in the frequent crossing that it would allow, in view of the ‘slippery slope phenomenon’ (Biaggio, Paget, Chenoweth, 1997; Gabbard , 1994; Strasburger, Jorgenson, Sutherland, 1992), which warnsShow MoreRelatedEthical Issues in Counselling4637 Words   |  19 Pagesto complete an essay on ethical issues in the practice of counseling, by addressing the following question: What are the two ethical issues which are likely to be the most concerning for you personally in your counseling work? 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Therefore the foundation of good counselling must be an ethical relationship, hence the need for an ethical frameworkRead MoreIntroduction to Counselling Concepts1740 Words   |  7 PagesIntroduction to Counselling Concepts DRAFT Learner Statement 1: 31/1/06 - I am delighted to begin my path towards future mastery of counselling skills. I have already developed a strong background in mediation and psychology with numerous accreditations to my name. In undertaking my studies in counselling skills I seek to expand my repertoire of knowledge and understanding in the broad psychosocial arena, and add some useful new abilities to my professional ‘toolkit’. The counselling conceptsRead MoreEthical Framework, Limits of Proficiency and the Limitations on Counsellors Compared to Other Professions That Use Counselling Skills1297 Words   |  6 PagesETHICAL FRAMEWORK, LIMITS OF PROFICIENCY AND THE LIMITATIONS ON COUNSELLORS COMPARED TO OTHER PROFESSIONS THAT USE COUNSELLING SKILLS. 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At the start of each new counselling session it is important that a contract is set out between the client and counsellor. The BACP states good practice involves clarfiying and agreeing to the rights and responsibilities of both the counsellor and the client at appropriate points in their working relationshipRead MoreEthical Decision Making : Ethical Decisions1047 Words   |  5 PagesEthical Decision-Making The first step in the CPA (2000) ethical decision-making model is identification of the individuals and groups potentially affected by the decision. In the ethical scenario I presented earlier, the individuals directly involved and likely to be most affected by the decision include the 54-year old woman and myself as the counsellor. Those who will likely be indirectly affected by the decision would be the woman’s family, including her 20-year old daughter, and the agencyRead MoreDescribe and Discuss Ethical Frameworks Within Which Counselling and Therapeutic Practitioners Work. Include Justification for Observing Codes of Conduct and How Professionalism Is Maintained.1578 Words   |  7 Pages 1. Describe and discuss ethical frameworks within which counselling and therapeutic practitioners work. Include justification for observing codes of conduct and how professionalism is maintained. 2. Outline a range of therapeutic strategies which ensure safe practice for both practitioner and client. This will include safety, record keeping, confidentiality and issues such as bias, prejudice and transference. To have good ethical practice within counselling it is important that thereRead MoreEthical And Safety Issues When Children And / Or Young People Are Clientele Essay1393 Words   |  6 PagesThe following essay seeks to discus and analyse any legal, ethical and safety issues when children and/or young people are clientele. Careful consideration will also focus on how these issues might be addressed. The discussion will then shift its focus towards the influence of power, gender, ethnicity, and cultural differences on counselling relationships with children and young people. The essay will then pay attention to the understanding of the contribution of developmental theories to working

Tuesday, May 12, 2020

Describe what an e-commerce opportunity is - Free Essay Example

Sample details Pages: 9 Words: 2843 Downloads: 7 Date added: 2017/06/26 Category IT Essay Type Narrative essay Did you like this example? 3.1 Description and Market Potential Description Introduction: Describe what an e-commerce opportunity is. Cite sources. The current system was developed as part of an internal intranet define terms clearly with sources. This allows staff to set up alerts based on requests by existing clients or through new clients brought in by sales. Don’t waste time! Our writers will create an original "Describe what an e-commerce opportunity is" essay for you Create order This process could be automated into a website that allowed clients to review, purchase and setup their own alerts for their company without the need for manual processes by internal employees. This model favours a higher volume of sales at a lower cost with the potential to access new B2B what is this? sales outside of the current high value business clients. The single unit of sales for the site is an alert. A single alert covers: A number of twitter users to follow, these can be defined and grouped by the user for management convenience. A key area of the product will be pre-defined groups maintained by social360 that identify the influential journalists, bloggers and social media commentators from specific business sectors and geographical areas. Limitations are imposed on the user for numbers of à ¢Ã¢â€š ¬Ã…“influencersà ¢Ã¢â€š ¬Ã‚ not yet defined per alert or group depending on the package selected and price The keywords the customer wants to follow. This requires an easy to understand process that defines the words to match or exclude and the logic that joins them together, either AND or OR. The people that the user sets up to alert, these can be managed as groups that can be shared across alerts or as individuals. Process requiring that the intended recipient is invited and accepts the receipt of alerts and can manage their subscription to alerts is required to avoid the sending of unsolicited email. SWOT Analysis (what are you analysing à ¢Ã¢â€š ¬Ã¢â‚¬Å" Social 360? You have not yet identified your product or service for your proposed e-commerce activity à ¢Ã¢â€š ¬Ã¢â‚¬Å" state your service idea clearly at the beginning à ¢Ã¢â€š ¬Ã¢â‚¬Å" paragraph 2) Strengths Already tested as a concept. Good feedback from clients using the existing service. Few competitors offering similar services. Low running costs. No stock or inventory, a digital product. Weaknesses Reliant on suppliers of data services, rapidly changing marketplace. Requires proprietary software which could increase development time. Opportunities Potentially large market unlimited by import/export taxes. Possibility of licensing to agencies in the future. Good expansion possibilities, creation of new products/services. Application can be localised for international sales. Threats Competitors offer limited services for free, need to focus on our differences. Services require high-availability service interruption must be avoided. Time to market is key in fast moving sector. Cost reduction devalues product for high value clients. PESTEL Analysis Political Changes in State and European law could affect service providers and their ability to provide the basic services required for the product. Economic Scalability of costs what is this? from suppliers needs to be assessed. Internal limits on staffing requirements and costs. Social Modern social landscape online provides potential customers interested in marketing, brand analysis and monitoring. Trends towards greater public sharing of data and opinions. New Public Relations in corporations moving from print media towards social media. Technological Fast moving changes in licensing of data from social media platforms could disrupt data suppliers Reliability of product is key, technology must be selected to provide continuity in services as missed content is unlikely to be tolerated. Use of freely available APIs provided by social media platforms should be exploited to improve informational content behind core services. Environmental Low general environmental impact. Data centres are the most significant use of energy, possibility of researching most efficient providers. Legal Must adhere to the data protection act concerning customer information Must be aware of requirements outlined in the e-commerce regulations act of 2002 Must be aware Suppliers terms and conditions Strategy/Vision The primary e-commerce strategy is to exploit new markets that are not currently reachable through traditional sales methods. Designing a system that is configurable through a public facing website removes the need for company employees to configure and administer alerts. When combined with a package selection process and payment system this creates a product with a sales process that removes a significant portion of the cost. Reducing the cost and improving the scalability of a virtual package selling allows for smaller businesses in a larger marketplace to to become targets for the product. Another significant factor is being able to pay minimal costs to translate and localise the interface into regional versions that can reach markets that would traditionally need sales staff who potentially need to speak the language and reside within the timezone. Objectives Vision Create a product of value to anyone marketing a brand or product or requiring social media tracking of a subject relating to their organisation. Provide a satisfying and intuitive user experience throughout all aspects of the site. Achieve levels of reliability befitting of a service for use in times of organisational crisis and for sending critical information. Produce alerts of social media content matching the clients needs delivered in a timely and reliable way to the organisational members that need it. Maintain the privacy and security of users of the site. Goals Primary initial objective is to produce a working and testable à ¢Ã¢â€š ¬Ã…“betaà ¢Ã¢â€š ¬Ã‚  version of the site within 4 months this entails: Research market potential of the product, assess competitors offerings. 1 week. Analysis of the current system used internally to identify its strengths and weaknesses, proposing areas for improvement specifically in usability. 1 week Research and planning; research available technology that can be used, specifically frameworks to assist with development and APIs relating to suppliers of data, email and payment services. 2 weeks Development of site to alpha version, unit, integration and component interface testing. 2 months System testing and deployment, acceptance testing. 1 month Market Research Applicable primary market research is based around feedback from existing clients using a similar product that fulfils the same function. Formulated questions and their responses can become part of account managers normal communication with clients communications departments. This allows for the gathering of data from questionnaire style responses conducted in a telephone interview style without the need to mail drop the client with what could possibly be off-putting marketing material. For existing clients the specifications for current alert configurations contain valuable data about the market. Clients can be separated into sectors showing their usage of the system based on the keywords, trends and influential people that they choose to follow. The marketing usage for these clients will allow for more targeted advertising to different business types. Possible selling points include: Brand management. Tracking social media conversation surrounding a brand or product. Product Launch. Analysing conversation on social media follow a product launch. Consumer Dissent. Providing data to help formulate response to criticism or protest. Political/Legislative. Tracking a core political issue or legislation change that affects the market place. Secondary research includes the use of publicly sourced data to understand the use of social media in the marketing and public relations departments of potential clients. This is a rapidly changing environment in marketing as companies realise the potential for using social media for marketing purposes and the need to monitor outlets that have influence. Social media marketing budgets will double over the next 5 years (Pam Dyer, 2013) From 2010 to 2012 the percentage of Americans following any brand on a social network increased from 16% to 33%. An increase of 106%. (Van Den Beld, B, 2012) Competitor analysis The closest competitor providing service of this nature is Yatterbox. Yatterbox provide a real time alert service limited by numbers of keywords and following fixed lists of influential accounts. SWOT analysis of yatterbox from the point of view of our product: Strengths Well maintained lists of influential social media commenters. Existing user base, current market leader. Good coverage of social media platforms. Graphical analysis of data history Weaknesses No provision for self maintained lists of influential sources. Limited number of search terms allowed on basic accounts. No real time alerts on basic accounts. Our Opportunities Provide greater control over lists of sources Allow user maintained lists Provide unlimited keyword search terms. Compete on price, offer limited free subscription to build user base. Offer real time and scheduled alerts Our Threats Not the first to market Comparison is inevitable, must compete on their strengths and highlight our own unique selling points. Competing on price doesnt allow us to set our own pricing. Yatterbox Pricing Basic Professional Enterprise 5 Keywords Unlimited Keywords Unlimited Keywords Daily Alert Real Time Alerts Real Time Alerts  £29 per month  £99 per month  £399 per month (Yatterbox, accessed 16 May 2014) 3.2 Systems Evaluation Service Providers A significant part of the product relies on services provided by third parties as a reliable platform for key functionality. The e-commerce part of the site also requires payment services to complete transactions. Data There are 2 main players in providing data streams from social media platforms who have licenses to provide social media data from a number of online platforms. Initially the main platform of concern is Twitter as this has been identified as the man driver of news within social media. Datasift and Gnip both provide APIs to allow for connection to streams of content based on rules to filter data. For our purposes we only require data from users accounts that are requested by users of our product. Streams can also be filtered by keywords but we intend to provide the setup for this within our own users accounts allowing them to decide what subjects are important to them. Main concerns affecting the choice are the ease of integration of the product, quality of documentation, reliability of the stream and cost. It may not be possible to completely asses these factors without trialling the services of both providers. Email The reliable delivery of email alerts is a critical factor in provision of the service. Usage of standard SMTP services within standard email accounts is unlikely to meet the requirements of sending large volumes of email due to concerns over spamming and unsolicited email. There are a number of services that are designed to provide a high volume email delivery platform. These also generally give better logging and information about delivery statuses and failures which we can transfer to the user to allow them to manage the recipients of their alerts. Providers include: Sendgrid Amazon SES Socketlabs Mailjet The relative advantages and disadvantages of each would have to be assessed using demo services and investigating the APIs in applicability to our own needs. At a first look Sengrid appears to be a good fit with clear documentation with examples of integration in a number of platforms, favourable independent reviews and a competitive pricing plan. Registrar/DNS services The main reason for the registrar is the registration of the required domain name for the website, but other concerns include the ability to manage DNS Explain meaning . This requires that the registrar used provides good online services for the administration of DNS records. Hosting For this type of project shared hosting (where servers are shared by a number of customers) is unlikely to provide the level of control and reliability required. Some of the processes we intend to setup on the server, such as the stream connections and management of email queues and processing, require a level of access that is generally limited or non-existent on shared servers. This leaves Cloud Computing service or Dedicated Servers as possible platforms for the services. For this project there are a number of unknowns that mean the usage of cloud computing is undesirable. Bandwidth, disk and memory usage and SQL storage costs are difficult to predict and can be expensive on cloud platforms. These are easier to assess as a known cost quantity on a dedicated system where it is possible to buy services with unlimited bandwidth and hardware more than capable of hosting the site for a reasonable length of time into its launch. The downside is reliability of a single point of failure in the hardware but this can be addresses by mirroring important services across colocated servers and using load balancing to route requests. SSL Certificate Most Service Providers who sell Secure Socket Layer certificates have a number of options ranging from basic encryption certificates that just offer the encry ption required to secure data in transit to those offering users greater confidence through vetting processes to ensure the organisation using the certificate is who they say they are. The certificates offered are usually 1 one of four of 4 types: Simple SSL security, offering encryption services identified by the use of https protocol prefix in the browser address bar and the browser à ¢Ã¢â€š ¬Ã…“padlockà ¢Ã¢â€š ¬Ã‚  symbol. Domain Validation SSL, same as the simple with added checks for the validity of the domain. Users can click on à ¢Ã¢â€š ¬Ã…“Site Sealà ¢Ã¢â€š ¬Ã‚  icons to check the validity of the domain with the certificate issuer. Organisational Validation SSL, same checks as the domain with extra vetting process for more information on the organisation when clicking the à ¢Ã¢â€š ¬Ã…“site sealà ¢Ã¢â€š ¬Ã‚  icon. Extended Validation SSL, the most stringent checks are carried out by the certificate issuing authority to validate legal, physical and operational existence of the organisation and that this information matches official records. This results in the browser displaying a highlighted green validation bar in the the address area with details of the verified company. (GlabalSign Ltd, accessed 19 May 2014) Whilst not all forms of payment integration described below strictly require the use of an SSL certificate any transfer of user information is best encrypted in this way and is essential if when hosting localised checkout pages. The use of encryption coupled with verification checks that can be performed by the user increases their confidence in the site, however I am unable to find any study or clear statistical evidence that there is an increase in user confidence or sales conversion rate through using Extended Valuation SSL over the simpler forms. Payment Gateway Considerations for payment gateways include: Charges imposed and how they scale with volume Applicability of the integration. Quality of the API and documentation Security Some payment gateways are linked to a merchant bank account and provide the possibility for a more seamless checkout experience with a greater level of customisation and control over the checkout experience. Sagepay, a popular UK payment provider has 4 possible levels of integration a serves as a good example of possible solutions: Form integration. No customer data is stored on site, entire checkout process handled by Sagepay. Simple and quick to integrate, shortest development time. No on-site security issues from storing customer data. Limited customisation, no control over checkout steps Limited opportunity for customer data recording. Server Integration. Customer transaction details can be stored locally, card details and payment pages handled by Sagepay. Card transactions simplified by sagepay. Advantages in storing customer transaction information, improve user experience on site. Limited customisation, no control over checkout steps. Increased security issues by handling customer data. Server inframe integration. Similar to the server integration but allows greater control through embedding the sagepay card payment step into and iframe in the checkout process. Card details handled by sagepay. Store customer transaction information locally. Full checkout customisation, only the card details step handled by sagepay. Greater opportunities for customer interaction during checkout. (help, chat, feedback etc) Increased development time, checkout steps need to be created and tested. Increased security issues through handling customer data. Direct integration. All aspects of the payment process are handled on site including customer card information, greatest level of control over the checkout and completely seamless as it only communicates with sagepay at the point of transaction processing from the local server. Greater control over customer checkout, data handling and checkout flow. No front-end considerations for integration, user experience entirely customisable. Longest development time, requires greatest consideration of implications. Greatest security risk. Requires PCI DSS certification (Payment Card Industry Data Security Standard) (Sagepay, accessed 15 May 2014) Other payment solutions do not require merchant accounts and can not be seamlessly integrated into the checkout flow. Systems such as PayPal offer solutions for easy integration that will always require that the user leaves the payment issuing site to go through the payment process (although PayPal does offer merchant account solutions as well), transaction reporting can be provided through call back systems such as PayPal Instant Payment Notification. There are advantages in using PayPal as it has a very large user base. This user base has become accustomed to the convenience of faster checkouts as there billing data and preferences are already stored and do not require re-entry during the checkout procedure helping to increase sales conversions for new customers. (PayPal, accessed 15 May 2014) Project Management/Version Control As with any software development version control is essential to manage the codebase. There are currently 2 ma in considerations for version control that are both open sourced and have online services to provide remote repositories for code. Git is a widely used Version Control System and can be hosted on github.com Mecurial provides similar functionality and can be hosted by bitbucket.org Other services go further than just version control by providing project management tools that fit in with software design methodologies such as Agile. These include: Assembla Basecamp

Wednesday, May 6, 2020

Development Broadcasting in India and Beyond Free Essays

In this journal, Fursich sets out by decrying the effect of commercial satellite television in many Asian countries whose media was state run. This, he says, leaves the old-hand broadcasters with only one way of survival: reassess their role in the newly competitive market. Fursich has a valid point here; the old broadcasters have to re-invent themselves in the ever dynamic market landscape lest they remain irrelevant (Johnson, 54). We will write a custom essay sample on Development Broadcasting in India and Beyond or any similar topic only for you Order Now As we are left to think of the reassessment of the new market’s needs, the issue of globalization of commercial media should be centermost. The Indian context used by Fursich to advance his argument does not out rightly discredit his point because of the premise that many a researcher have researched on Indian media with reference to the topic. However there are disparities in the measure of response to media commercialization in different third world countries (Eko, 67). To use the Indian broadcaster Doordarshan (DD) as a microcosm of all the third world media is to overlook some vital components of a totalitarian research. In fact, it makes his expose’ much of India and less of â€Å"and Beyond†, an aspect which could have been avoided if Fursich could quote the media situation in some other third world nations. The severe pressure that Fursich says has faced DD in the new satellite and cable channels’ era awaits most of those other â€Å"traditional channels†-those that were there before the advent of commercial satellite television (Hamelink, 174). This is because the media was government owned, and the basic purpose was to educate the masses making the need for financing an n entertainment channel veer off the reason for its establishment. Even as the general policy of these state-owned channels change, to borrow from the Doordashan’s case, the issue of tailing and not leading arises as he aptly states. Most state-owned media across the third world form poor matches to the numerous privately owned commercial channels; one is because their content is more dynamic and the channels are many. The mention of the Television’s historical development since 1950’s serves as a base for understanding the notion of broadcasting as a tool for national development, a concept that still rules in most African media settings (Eko 179). This tool for national development is what later turned to be a political tool. The argument here fits into the reality very well as stated by Cambridge (151) that the state owned and funded media were overly dependent on western programming and furthered the interests of the political elites while at the same time limiting the forms of expression and national identity development. The present situation, thanks to commercialization of the media has greatly increased the use of communication as part of international trade agreements and not political initiatives (Hamelink 172). The negotiations in international trade have also enhanced privatization of communication infrastructure a point mentioned by Fursich in his article. The state funding, its abuse by political elite and the widening global marketing can be said to have liberated the media. This follows from Hamelink’s argument (Hamelink 172) above that international trade agreements and not political initiatives improved communication. The end result as Fursich states was that the state-owned broadcasters had to adjust to what he calls a mixed economic model that encompassed advertising and reducing state subsidies. The new commercial media environment, he adds, led to among others proliferation of shows stations and formats with advertising focused on the haves, neglecting the have-nots. I could not agree more with Fursich on this point primarily because ,brought down by the heavy financial needs so as to achieve its national goals, the national broadcaster of any country will use all means possible to hang onto the issues in its blue print. When faced by imminent downfall, what did Doordarshan do? This question could as well apply to any other state-owned broadcaster in the third world. DD however had an upper hand as its basic foundation on development mandate and though tailored for this purpose, it positioned itself as not only local but also international competitor to the channels that offered a range of programs. From this information, the issue of ambition can be seen, raising question whether the aims of a given broadcaster can be realized if it crosses the geographical boundary of a third world nation and still aim to satisfy the locals and the ever competitive international market (Johnson, 2000). The same rhetorical can be inferred from Fursich’s article. India’s effort in making its broadcast center on programming and technological innovations that dealt with agricultural education and nation building is worth appraisal unlike, as Fursich says, the other post-colonial countries’ mixed programming strategy that imported former colonial masters’ programs. This allowed the educational aim of the media to be realized as the citizenry were given lessons on what locally faced them and thus doing away with the surrealistic mixed genres of other post colonial nations. The state funding of the DD, which was increased (Kumar, 20) thereby enabling promotion of state initiatives and later assisted in the setting of additional centers other than New Delhi. This is worth borrowing especially by the third world nations whose state-owned media stations are at the verge of collapse due to inadequate financing. The focus on the primary goals of a state-owned media can be kept at the same time introduce entertainment programs that were not initially planned for. This can be seen in the case of DD which housed two operas in 1980’s (Fursich, 378) that had been slotted in by the broadcaster in its bid to go commercial. The themes of the opera the Hum Log was family planning, and women education ,topics that cannot be said to be just for entertaining households but also educating them. The point here is that programs can be chosen so as to work in a two-pronged way, entertain the citizenry and educate them (Kumar 30). The coming into the Indian market by such private broadcasters as CNN and MTV can serve as an eye opener to the state-owned media in the third world into the insight of collaborative business contracts which will ultimately rid them of any financial problems that may result due to the state’s inability to fund them fully. The localized transmittance of certain programs that appeal to the locals as in the case of India can greatly improve the markets of upcoming economies. The locals will be paying for the programs they like most and in return the state will easily achieve its goals. This is a noble initiative by the Indian broadcaster that should be adopted by the other third world nations. In this case, such issues as cultural conservation can easily be achieved because the localized transmittance serves persons with more or less the same cultural orientations. Some worries may creep into the state-owned broadcaster because while is strives to accomplish its missions, the state has a stake in what should really reach the citizenry thus making these state-owned media to lack autonomy. Having looked at various aspects of the Indian broadcaster and what challenges it has faced, I can postulate that the same challenges can befall any state-owned broadcaster in the third world. The choice of India a representation of all the third world countries without an attempt of a comparative approach cannot discredit the immense and valuable information by Fursich’s article. How to cite Development Broadcasting in India and Beyond, Papers

Friday, May 1, 2020

House Essay Example For Students

House Essay MINNESOTA’S 4TH U.S. HOUSE ELECTIONThere are three candidates running for Minnesota’s 4th U.S. House; Democrat, Betty McCollum; Republican, Linda Runbeck; and Independent, Tom Foley. The issues at hand are; Healthcare, prescription drugs, and education. Betty McCollum graduated with a B.S. degree out of Cathrine College. She taught grade school and was a sales manager for twenty- five years up until her political career began in 1986. She served on St. Paul’s City Council from1986 through 1992. In 1992 Betty was elected to the Minnesota House of Representatives and was the only legislator to defeat two incumbents in a single year. Her Legislative accomplishments include the passing of Minnesota’s most comprehensive school bus safety laws and two constitutional amendments which; a) allows citizens to recall elected officials for wrong doing , b) provides bonuses to veterans of the Persian Gulf War. She currently serves on the Mississippi Parkway Commission, a ten state joint commission to protect the environment. Betty McCollum wants to invest over half of non-social security surplus to insure a long-term solvency of Medicare that can be extended to prescription drugs and other medical necessities for seniors and people with disabilities as a means of getting quality, affordable health care. She also wants to hold drug companies accountable drug pricing policies in order to make prescription drugs more available for seniors. Finally McCollum wants to reduce class size improve teacher quality, modernize school buildings and expand available technology to better education. Republican, Linda Runbeck graduated Bethel College with a B.A. in sociology/ social work. Her political career consists of being the state senator in district 53, from 1993 to the present; state representative 52A from 1989- 1992; and council member of City of Circle Pines from 1984- 1987. Her professional career began as a caseworker for Ramsy County social servicesbetween1968-69. Later, Runbeck was an advertising executive for County Seat Stores Dahlberg Inc., and owned a Miracle Ear franchise from1991-1995. Today she is the co- owner of Braham Monument Co. McCollum supports state standards on local school implementation and encourages a zero tolerance for violence within the schools. Also, she wants to allow kids to transfer school districts if their current school is too dangerous. McCollum wants to make the government less influential in health care. She feels through individual responsibility in the form of co- pays and deductibles. She supports Minnesota’s Senior Presc ription Drug Program, which offers financial help to senior living on a fixed income and whose said income largely goes to prescription drugs. Also, McCollum wants to allow people to invest their Social Security moneys into places where it has potential for greater return. Former Democrat now Independent, Tom Foley holds both Bachelors and Law degrees from the University of Minnesota. He was Director of the Washington D.C. Office of Governor Jesse Ventura. In September 1995, Foley was appointed by President Clinton to serve as a Commissioner to the National Indian Gaming Commission. He is a partner in the St. Paul, Minnesota law firm JOHNSON HAMILTON QUIGLEY TWAIT FOLEY PLC, which focuses on Administrative Law, Indian Gaming Economic Development matters and Governmental Affairs. He served four terms as Ramsey County Attorney in St. Paul. He is backed by Independent Governor Jesse Ventura, which could either promote or hurt his campaign due to Ventura’s decline in popularity. Tom Foley has an â€Å" Action Plan† to better education. Some key points within this plan are to increase accountability performance and consequences for failures, push schools toward a 12/12 schedule, bonus pay to teachers based on the improvements they bring their students, creating higher education incentives, and give non-college bound high school graduates a skill development option. He believes that Medicare should be modernized to provide better benefits (especially for prescription drugs). Through a system of competing choices, patterned after the health benefits available to federal employees, will allow Medicare beneficiaries to save money for themselves and taxpayers, as well as enhancing benefits. He wants to give tax credits for the purchase of insurance for long-term health care encouraging more private insurance. .uf9acdc9dfc55c09616bff962ae46530c , .uf9acdc9dfc55c09616bff962ae46530c .postImageUrl , .uf9acdc9dfc55c09616bff962ae46530c .centered-text-area { min-height: 80px; position: relative; } .uf9acdc9dfc55c09616bff962ae46530c , .uf9acdc9dfc55c09616bff962ae46530c:hover , .uf9acdc9dfc55c09616bff962ae46530c:visited , .uf9acdc9dfc55c09616bff962ae46530c:active { border:0!important; } .uf9acdc9dfc55c09616bff962ae46530c .clearfix:after { content: ""; display: table; clear: both; } .uf9acdc9dfc55c09616bff962ae46530c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf9acdc9dfc55c09616bff962ae46530c:active , .uf9acdc9dfc55c09616bff962ae46530c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf9acdc9dfc55c09616bff962ae46530c .centered-text-area { width: 100%; position: relative ; } .uf9acdc9dfc55c09616bff962ae46530c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf9acdc9dfc55c09616bff962ae46530c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf9acdc9dfc55c09616bff962ae46530c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf9acdc9dfc55c09616bff962ae46530c:hover .ctaButton { background-color: #34495E!important; } .uf9acdc9dfc55c09616bff962ae46530c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf9acdc9dfc55c09616bff962ae46530c .uf9acdc9dfc55c09616bff962ae46530c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf9acdc9dfc55c09616bff962ae46530c:after { content: ""; display: block; clear: both; } READ: Human Cloning: A Benefit to Humanity EssayThis race has national significance because Minnesotas 4th District is one of a handful of places where third-party candidates are influencing congressional politics this year. This race appears to be the only one where a third-party candidate might win. Also the major party nominees, Democrat Betty McCollum and Republican Linda Runbeck would be the first woman elected to Congress from the state since 1954. Former incumbent Democrat Bruce Vento had been diagnosed with cancer and was going to step down from office but was killed in a plane crash the day before the first Presidential debate. Ironically, the debate was held in Minneso ta. Bibliography: